Glossary

Advertiser fee

An advertiser fee is what an advertiser pays a network on top of publisher commission, and every programme sets its own model.

Commission models

Commission models are the payment types an offer uses, such as a flat fee per action or a share of revenue.

Commission percentage

A commission percentage is the share of each sale a program pays you, stated as a percentage rather than a flat fee.

Commission terms

What a brand pays a publisher and the action that triggers the payment.

Cookie window

The cookie window is the period after a click during which a sale is still credited to you.

Features

The tracking and link types a programme gives its publishers.

Founded

The founding year is when the brand first came into being, which hints at how long it has been running.

Headquarters

The country where the company behind a programme keeps its head office.

ICF

A legal entity is the registered company a programme's terms name as the party behind the brand.

Legal entity

The registered company a publisher signs a contract with.

Mastercard

Mastercard is a card brand that appears in payout lists, letting publishers be paid to a card rather than only by bank transfer.

Minimum payout

The minimum payout is the smallest amount a network will send, set separately from the balance needed to request a payout.

Negative carryover

Negative carryover lets a player carry a loss into the next deposit, and that deposit clears the shortfall before commission is earned.

Neteller

Neteller is an e-wallet payout route that gambling programmes carry alongside Skrill and, sometimes, a bank wire.

Networks

The affiliate platforms a programme runs on, where tracking and payouts sit.

Payout frequency

Payout frequency is how often a program or network sends your commission, from daily to monthly.

Payout methods

Payout methods are the ways a program can send commission, from bank transfers to wallets and cryptocurrencies.

Payout per sale or signup

A cost per action payout is a fixed amount paid for a sale, signup or other completed action, regardless of order value.

Payout threshold

A payout threshold is the balance you must reach before a program will release commission to you.

PayPal

PayPal is a payout route that lets publishers take commission through an e-wallet rather than waiting on a bank transfer.

Pricing model

The basis a programme pays on: a sale, a lead, or a share of the revenue a sale produces.

Publishers

A network's publisher count is everyone signed up, whether or not they ever earn, and each figure comes from the network that claims it.

Recurring commission

Whether a publisher keeps earning on a customer after the first payment.

Region

The markets a programme works in, from a single country to worldwide.

Skrill

Skrill is an e-wallet payout route that gambling schemes add to their lists, often next to Neteller or a bank transfer.

Stripe

Stripe is a payment processor that shows up on software programme payout lists, usually paired with PayPal.

Support channels

The contact routes a programme keeps open for its publishers.

Tracking

Tracking is the method a program uses to record your clicks, confirm conversions and report them to you.

Verticals

The industry categories a programme's offers belong to, which decide where a publisher's traffic fits.