What is Advertiser fee?

An advertiser fee is what an advertiser pays a network on top of what publishers earn, or instead of a per-sale price. Structures differ, so read the model rather than a single number. AdsMain states it has No setup or operating fees for advertisers, and Advertise.ru describes its setup as Free for webmasters; advertisers pay post-factum per action. AdMarula adds 30% on top of publisher commission, AdsCod runs on Minimum spend $10, prepaid wallet, no contracts, and 2Performant works on Pay per conversion - pay affiliates only for completed sales.