What is Publishers?

Publishers are the sites, apps and audiences that carry an advertiser's link or tracking code and earn a cut when a sale or action follows. A network's publisher count is everyone signed up, whether or not they ever earn. Each figure comes from the network that claims it, so treat the numbers as vendor claims. A8.net reports 3,726,707 publishers, ACCESSTRADE Vietnam reports 1,500,000, 2Performant reports 106,127, and AdCombo and Admitad each report 100,000.