What is Verticals?

A vertical is the industry or product category a programme's offers belong to, such as retail, health or banking. Publishers read verticals to see whether a programme suits their audience before applying. 1-800 Contacts is listed in health and retail, 1-800Accountant Affiliate Program is listed under banking, and 1-800-Flowers Affiliate Program, 1 jour 1 Vin Affiliate Program and 10 Seconds are all listed in retail. Narrow categories point to a specific audience, while a shared retail vertical means a publisher can compare several programmes on the same terms.