Updated September 28, 2026 · AffCue Editorial Team
ING vs Wallester
ING vs Wallester: the differences
| Compare |  ING |  Wallester |
|---|---|---|
| Commission terms | EUR 46.00 CPL per lead | EUR 100 + EUR 300 2-step PPL |
| Networks | FinanceAds | Daisycon, Tradetracker |
| Recurring commission | No | YesHas it |
| Payout per sale or signup | €46 | €200Higher |
Same on both: Cookie window (60 days), Verticals (Banking).
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Key differences
- Recurring commission: only Wallester.
- Payout per sale or signup is higher at Wallester: €200 vs €46.
- Networks: only ING offers FinanceAds.
- Networks: only Wallester offers Daisycon, Tradetracker.
- Founded is lower at ING: 1991 vs 2016.
- Wallester is available in 4 more countries.
- Pricing model: only Wallester offers CPA, Revshare, Hybrid.
- Region: only ING offers Single country.
- Region: only Wallester offers Europe.
Our verdict on each
ING
ING pays a set CPL for its Conto Arancio offer, so publishers who can deliver a steady flow of qualified banking leads in a single market can count on predictable income. The trade-off is the shape: no recurring commission, a single network, and a window of 60 days.
Wallester
Wallester suits publishers with European business and finance audiences who can convert intent into funded accounts, since the offer is a two-step PPL of EUR 100 + EUR 300 2-step PPL on a 60 window. The banking vertical keeps the audience narrow, so volume comes from Europe, not from the wider web.
How they score
- Wallester edges ING on cost, 1 facts to 0.
- On offer the two are close: Wallester wins 1, ING 0.
A third option
Hannoversche has payout per sale or signup at €225, against €46 for ING and €200 for Wallester.
Hannoversche reviewSources behind this comparison
ING
- financeads.com: 8 facts, checked September 26, 2026
- en.wikipedia.org: 2 facts, checked September 26, 2026
- ing.com: 1 fact, checked September 26, 2026
Wallester
- wallester.com: 7 facts, checked September 26, 2026
- all-affiliates.com: 2 facts, checked September 26, 2026
- fintechmagazine.com: 2 facts, checked September 26, 2026
- rigacomm.com: 1 fact, checked September 26, 2026
How they place
| Ranking | ING | Wallester |
|---|---|---|
| Finance affiliate programs | 58 of 425 | 14 of 425 |
| Banking and fintech programs | 13 of 86 | 3 of 86 |
Every fact side by side
| Fact | ING | Wallester |
|---|---|---|
| Pricing model | CPL | CPA, CPL, Revshare, HybridCovers more |
| Features | Not confirmed | Direct |
| Region | Single country | Europe |
| Legal entity | ING Groep N.V. | Wallester AS |
| Headquarters | Netherlands | Estonia |
| Founded | 1991Lower | 2016 |
Where each stands against the rest
| Fact | ING | Wallester | Median |
|---|---|---|---|
| Cookie window | 60 dayshighest quarter | 60 dayshighest quarter | 30 days |
| Payout per sale or signup | €46below the median | €200highest quarter | €50 |
Median across 146 listed affiliate programs.
Pros and cons
ING
Pros
- A fixed rate of EUR 46.00 CPL per lead makes lead value easy to forecast.
- A 60 day window gives comparison style banking content room to convert.
- Banking focus (banking) slots straight into sites already writing about current accounts.
Cons
- Recurring commission is not offered, so an approved lead pays once and nothing follows.
- Only single country traffic earns, so an international audience converts at a lower rate.
- The 60 day window ranks 23 of 129 on cookie length.
Wallester
Pros
- Two-step PPL of EUR 100 + EUR 300 2-step PPL pays on a qualified lead that becomes a funded account.
- cpa, cpl and revshare gives publishers a choice of models rather than a single payout type.
- Recurring commission is on, so an account that keeps its balance keeps paying.
Cons
- europe caps the audience, so North American traffic has little to convert here.
- banking is narrow, which limits the number of pages a publisher can write.
- The programme pays on a two-step PPL under EUR 100 + EUR 300 2-step PPL, so a lead that stalls before funding pays nothing.
Who each suits
ING
Who it suits
- Publishers with steady banking lead volume in a single market who can hit a known CPL.
- Sites that write current account comparisons, where a 60 day window is enough to convert.
- Publishers already inside financeAds who want a finance programme to add to an existing slate.
Who should look elsewhere
- Publishers who need several payout triggers: Mintos pays Hybrid lead and CPA commission rather than a flat CPL.
- Anyone chasing a share of sales: Admitad pays 5% per sale on a different basis.
- Publishers after a registration bonus: Qonto pays CPA per registration plus KYB bonus and adds a bonus for verified businesses.
Wallester
Who it suits
- Publishers running finance or small business content for European readers
- Sites with an audience that already trusts banking and fintech brands
- Network affiliates who want a second, recurring option alongside a per-approval offer
Who should look elsewhere
- Publishers chasing North American audiences, since the programme runs in europe
- Anyone wanting a wide vertical mix, because the offer sits in banking only
- Publishors who need long decision windows, since the window is 60 days
Country by country
| Country | ING | Wallester |
|---|---|---|
| France | No | Yes |
| Germany | No | Yes |
| Italy | Yes | No |
| Spain | No | Yes |
| United Kingdom | No | Yes |
| United States | No | Yes |
Questions about each
ING
What does the ING programme pay for a lead?+
ING pays EUR 46.00 CPL per lead on the current account offer, and cpl shows the model is CPL. Payment attaches to the lead rather than to any later account activity, so the rate is easy to plan around but capped at a single payout per lead.
How long is the cookie window on ING leads?+
The window runs 60 days from the click. On the site that is a middle of the pack figure: the median across listed programmes is 30 days and the upper quartile 60 days, so a longer comparison style article should still convert inside the ING window.
Wallester
How much does Wallester pay per approved account?+
The per-approval payout is €200, paid under a two-step PPL of EUR 100 + EUR 300 2-step PPL. A lead that never turns into a funded account earns nothing, so lead quality matters more than lead volume here. The model list is cpa, cpl and revshare.
How long is the cookie window?+
The window runs 60 days. That is longer than the finance median of 30 days, so a reader who takes a fortnight to open a business account can still be credited. It is shorter than the 90 day ceiling seen in the banking and fintech group.