ING review
Updated September 28, 2026 · AffCue Editorial Team · Facts checked September 26, 2026
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Our verdict
ING pays a set CPL for its Conto Arancio offer, so publishers who can deliver a steady flow of qualified banking leads in a single market can count on predictable income. The trade-off is the shape: no recurring commission, a single network, and a window of 60 days.
Key facts
- Best for
- Publishers with steady banking lead volume in a single market.
- Commission terms
- EUR 46.00 CPL per lead (Source, checked September 26, 2026)
- Cookie window
- 60 days (Source, checked September 26, 2026)
- Networks
- FinanceAds (Source, checked September 26, 2026)
- Recurring commission
- No (Source, checked September 26, 2026)
- Payout per sale or signup
- €46 (Source, checked September 26, 2026)
- Verticals
- Banking (Source, checked September 26, 2026)
- Legal entity
- ING Groep N.V. (Source, checked September 26, 2026)
- Headquarters
- Netherlands (Source, checked September 26, 2026)
- Founded
- 1991 (Source, checked September 26, 2026)
- Pricing model
- CPL
- Region
- Single country
- Official website
- ing.com
Pros and cons
Pros
- A fixed rate of EUR 46.00 CPL per lead makes lead value easy to forecast.
- A 60 day window gives comparison style banking content room to convert.
- Banking focus (banking) slots straight into sites already writing about current accounts.
Cons
- Recurring commission is not offered, so an approved lead pays once and nothing follows.
- Only single country traffic earns, so an international audience converts at a lower rate.
- The 60 day window ranks 23 of 129 on cookie length.
Who it suits
- Publishers with steady banking lead volume in a single market who can hit a known CPL.
- Sites that write current account comparisons, where a 60 day window is enough to convert.
- Publishers already inside financeAds who want a finance programme to add to an existing slate.
Who should look elsewhere
- Publishers who need several payout triggers: Mintos pays Hybrid lead and CPA commission rather than a flat CPL.
- Anyone chasing a share of sales: Admitad pays 5% per sale on a different basis.
- Publishers after a registration bonus: Qonto pays CPA per registration plus KYB bonus and adds a bonus for verified businesses.
What the programme pays
Commission is EUR 46.00 CPL per lead, and the pay model is CPL, as cpl shows, so the money attaches to the lead rather than to the balance a customer keeps. The cookie window runs 60 days, which is the outer limit for a click to convert. Recurring commission is not part of the deal, so an approved lead pays once and then stops.
Who runs it
The legal entity behind the programme is ING Groep N.V., headquartered in the Netherlands. The group dates back to 1991, so the brand behind a lead is an established bank rather than a new entrant. Publishers are promoting a current account under a corporate name that readers already recognise in their own market.
Where ING is available
- Available
- Italy
Countries from the brand (Source, checked September 26, 2026)
Frequently asked questions
What does the ING programme pay for a lead?+
ING pays EUR 46.00 CPL per lead on the current account offer, and cpl shows the model is CPL. Payment attaches to the lead rather than to any later account activity, so the rate is easy to plan around but capped at a single payout per lead.
How long is the cookie window on ING leads?+
The window runs 60 days from the click. On the site that is a middle of the pack figure: the median across listed programmes is 30 days and the upper quartile 60 days, so a longer comparison style article should still convert inside the ING window.
Does the ING programme pay recurring commission?+
Recurring commission is not part of the offer. cpl lists a CPL basis only, so an approved lead pays EUR 46.00 CPL per lead once and the account can stay open with nothing further arriving. Earnings depend on fresh lead volume, not a growing customer base.
Which market can I promote ING in?+
The programme is a single country offer, listed under single country. Traffic from outside that market has no programme to join, so an audience spread across several countries converts worse than a locally focused one. The offer is banking, as banking shows, aimed at current accounts.
Which network do I join the ING programme through?+
The programme runs on financeAds. Tracking links, approval and payment sit in the same place, so a publisher already working inside that network has the shortest path to an initial test and a familiar reporting flow.
Who is the brand behind the ING programme?+
The contracting entity is ING Groep N.V., based in the Netherlands and founded in 1991. Publishers are promoting a current account under a banking group name, and the payout rests on cpl alone, with nothing further tied to what the customer does next.
How does the ING programme score on cost and offer?+
It scores 6.7 overall, with 5.6 on cost and 7.8 on offer. The offer score is the stronger of the two, which fits a fixed rate of EUR 46.00 CPL per lead on a 60 day window; the cost mark reflects where that rate sits against other finance programmes.
Sources
- en.wikipedia.org/wiki/ING_Group checked September 26, 2026
Backs: Founded, Headquarters
- ing.com/about-us/corporate-governance/legal-structure-and... checked September 26, 2026
Backs: Legal entity
“ING Group is a publicly-listed company”
- financeads.com/programs/ing-conto-corrente-arancio-it checked September 26, 2026
Backs: Commission terms, Cookie window, Payout per sale or signup, Pricing model, Networks, Recurring commission, Region, Verticals
“Publishers promoting the ING programme will receive a commission of EUR 46.00 CPL”
Compiled from 3 source pages, checked September 26, 2026. We did not open an account.