Updated September 28, 2026 · AffCue Editorial Team
DirtyDating vs ING
DirtyDating
Facts checked September 26, 2026.
Facts checked September 26, 2026.
DirtyDating vs ING: the differences
| Compare |  DirtyDating |  ING |
|---|---|---|
| Networks | CrakRevenue | FinanceAds |
| Verticals | Adult dating | Banking |
| Commission terms | Not confirmed | EUR 46.00 CPL per lead |
| Cookie window | Not confirmed | 60 days |
| Recurring commission | Not confirmed | No |
| Payout per sale or signup | Not confirmed | €46 |
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Key differences
- Networks: only DirtyDating offers CrakRevenue.
- Networks: only ING offers FinanceAds.
- Verticals: only DirtyDating offers Adult dating.
- Verticals: only ING offers Banking.
Our verdict on each
ING
ING pays a set CPL for its Conto Arancio offer, so publishers who can deliver a steady flow of qualified banking leads in a single market can count on predictable income. The trade-off is the shape: no recurring commission, a single network, and a window of 60 days.
Every fact side by side
| Fact | DirtyDating | ING |
|---|---|---|
| Pricing model | Not confirmed | CPL |
| Region | Not confirmed | Single country |
| Legal entity | EMK GmbH | ING Groep N.V. |
| Headquarters | Germany | Netherlands |
| Founded | Not confirmed | 1991 |
Where each stands against the rest
| Fact | DirtyDating | ING | Median |
|---|---|---|---|
| Cookie window | Not confirmed | 60 dayshighest quarter | 30 days |
| Payout per sale or signup | Not confirmed | €46below the median | €50 |
Median across 147 listed affiliate programs.
Pros and cons
ING
Pros
- A fixed rate of EUR 46.00 CPL per lead makes lead value easy to forecast.
- A 60 day window gives comparison style banking content room to convert.
- Banking focus (banking) slots straight into sites already writing about current accounts.
Cons
- Recurring commission is not offered, so an approved lead pays once and nothing follows.
- Only single country traffic earns, so an international audience converts at a lower rate.
- The 60 day window ranks 23 of 129 on cookie length.
Who each suits
ING
Who it suits
- Publishers with steady banking lead volume in a single market who can hit a known CPL.
- Sites that write current account comparisons, where a 60 day window is enough to convert.
- Publishers already inside financeAds who want a finance programme to add to an existing slate.
Who should look elsewhere
- Publishers who need several payout triggers: Mintos pays Hybrid lead and CPA commission rather than a flat CPL.
- Anyone chasing a share of sales: Admitad pays 5% per sale on a different basis.
- Publishers after a registration bonus: Qonto pays CPA per registration plus KYB bonus and adds a bonus for verified businesses.
Country by country
| Country | DirtyDating | ING |
|---|---|---|
| Italy | No | Yes |
Questions about each
ING
What does the ING programme pay for a lead?+
ING pays EUR 46.00 CPL per lead on the current account offer, and cpl shows the model is CPL. Payment attaches to the lead rather than to any later account activity, so the rate is easy to plan around but capped at a single payout per lead.
How long is the cookie window on ING leads?+
The window runs 60 days from the click. On the site that is a middle of the pack figure: the median across listed programmes is 30 days and the upper quartile 60 days, so a longer comparison style article should still convert inside the ING window.
Does the ING programme pay recurring commission?+
Recurring commission is not part of the offer. cpl lists a CPL basis only, so an approved lead pays EUR 46.00 CPL per lead once and the account can stay open with nothing further arriving. Earnings depend on fresh lead volume, not a growing customer base.
Which market can I promote ING in?+
The programme is a single country offer, listed under single country. Traffic from outside that market has no programme to join, so an audience spread across several countries converts worse than a locally focused one. The offer is banking, as banking shows, aimed at current accounts.