Updated September 28, 2026 · AffCue Editorial Team
DA Direkt vs Wallester
Where DA Direkt and Wallester differ
| Compare |  DA Direkt |  Wallester |
|---|---|---|
| Commission terms | Up to 170 EUR net per referral | EUR 100 + EUR 300 2-step PPL |
| Recurring commission | No | YesHas it |
| Payout per sale or signup | €170 | €200Higher |
| Verticals | Insurance | Banking |
| Cookie window | Not confirmed | 60 days |
| Networks | Not confirmed | Daisycon, Tradetracker |
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Key differences
- Recurring commission: only Wallester.
- Payout per sale or signup is higher at Wallester: €200 vs €170.
- Founded is lower at DA Direkt: 1923 vs 2016.
- Wallester is available in 4 more countries.
- Pricing model: only Wallester offers CPL, Revshare, Hybrid.
- Features: only DA Direkt offers Referral.
- Region: only DA Direkt offers Single country.
- Region: only Wallester offers Europe.
- Verticals: only DA Direkt offers Insurance.
- Verticals: only Wallester offers Banking.
Our verdict on each
DA Direkt
DA Direkt pays Up to 170 EUR net per referral for an insurance referral in its home market, which suits publishers whose readers already compare cover there. The CPA model keeps the rate flat and predictable, so the earnings question is simple: how many signed referrals can you send.
Wallester
Wallester suits publishers with European business and finance audiences who can convert intent into funded accounts, since the offer is a two-step PPL of EUR 100 + EUR 300 2-step PPL on a 60 window. The banking vertical keeps the audience narrow, so volume comes from Europe, not from the wider web.
How they score
- On cost the two are close: Wallester wins 1, DA Direkt 0.
- Wallester leads narrowly on offer.
How they place
| Ranking | DA Direkt | Wallester |
|---|---|---|
| Finance affiliate programs | 10 of 425 | 14 of 425 |
Every fact side by side
| Fact | DA Direkt | Wallester |
|---|---|---|
| Pricing model | CPA | CPA, CPL, Revshare, HybridCovers more |
| Features | Direct, ReferralCovers more | Direct |
| Region | Single country | Europe |
| Legal entity | DA Deutsche Allgemeine Versicherung AG | Wallester AS |
| Headquarters | Germany | Estonia |
| Founded | 1923Lower | 2016 |
| Support channels | Email, Phone, Help centre | Not confirmed |
Where each stands against the rest
| Fact | DA Direkt | Wallester | Median |
|---|---|---|---|
| Cookie window | Not confirmed | 60 dayshighest quarter | 30 days |
| Payout per sale or signup | €170highest quarter | €200highest quarter | €50 |
Median across 146 listed affiliate programs.
Pros and cons
DA Direkt
Pros
- The rate is easy to plan around: Up to 170 EUR net per referral lands on a confirmed referral, not on a premium share that shifts with policy size.
- Promotion covers direct and referral, so link clicks and direct recommendations are both earning sends.
- Support runs on email, phone and help centre, so a partner with a stuck referral has a real route to the insurer.
Cons
- Recurring commission is listed as no, so a policy that renews each year brings no further payout.
- The programme is built for DE alone, so traffic from other markets earns nothing.
Wallester
Pros
- Two-step PPL of EUR 100 + EUR 300 2-step PPL pays on a qualified lead that becomes a funded account.
- cpa, cpl and revshare gives publishers a choice of models rather than a single payout type.
- Recurring commission is on, so an account that keeps its balance keeps paying.
Cons
- europe caps the audience, so North American traffic has little to convert here.
- banking is narrow, which limits the number of pages a publisher can write.
- The programme pays on a two-step PPL under EUR 100 + EUR 300 2-step PPL, so a lead that stalls before funding pays nothing.
Who each suits
DA Direkt
Who it suits
- Publishers with a German audience that already reads insurance comparisons and can send fresh referrals.
- Sites that recommend rather than advertise, since direct and referral counts a direct referral as well as a click.
- Partners who want a single clear number to quote in a comparison table rather than a share of premium.
Who should look elsewhere
- Publishers who need a banking offer instead: Qonto pays on CPA per registration plus KYB bonus, which is built around registration.
- Anyone who wants a cut of every completed sale: Admitad pays on 5% per sale.
- Anyone who wants a mixed lead and sale payout: Mintos works on Hybrid lead and CPA commission.
Wallester
Who it suits
- Publishers running finance or small business content for European readers
- Sites with an audience that already trusts banking and fintech brands
- Network affiliates who want a second, recurring option alongside a per-approval offer
Who should look elsewhere
- Publishers chasing North American audiences, since the programme runs in europe
- Anyone wanting a wide vertical mix, because the offer sits in banking only
- Publishors who need long decision windows, since the window is 60 days
Country by country
| Country | DA Direkt | Wallester |
|---|---|---|
| France | No | Yes |
| Spain | No | Yes |
| United Kingdom | No | Yes |
| United States | No | Yes |
| Germany | Yes | Yes |
Questions about each
DA Direkt
How much does DA Direkt pay per referral?+
The programme pays Up to 170 EUR net per referral. The model is CPA, so the fee is tied to a confirmed referral rather than a share of premium income. Traffic that mixes casual readers with ready buyers therefore earns on the second group only, which is worth thinking about before you commit.
Is there recurring commission on policies that renew?+
Recurring commission is listed as no, so a customer who signs up through you pays Up to 170 EUR net per referral once and a renewal adds nothing further. If your earnings depend on lifetime value rather than new sign ups, this programme is the wrong shape.
Wallester
How much does Wallester pay per approved account?+
The per-approval payout is €200, paid under a two-step PPL of EUR 100 + EUR 300 2-step PPL. A lead that never turns into a funded account earns nothing, so lead quality matters more than lead volume here. The model list is cpa, cpl and revshare.
How long is the cookie window?+
The window runs 60 days. That is longer than the finance median of 30 days, so a reader who takes a fortnight to open a business account can still be credited. It is shorter than the 90 day ceiling seen in the banking and fintech group.