DA Direkt review
Updated September 28, 2026 · AffCue Editorial Team · Facts checked September 26, 2026
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Our verdict
DA Direkt pays Up to 170 EUR net per referral for an insurance referral in its home market, which suits publishers whose readers already compare cover there. The CPA model keeps the rate flat and predictable, so the earnings question is simple: how many signed referrals can you send.
Key facts
- Best for
- Publishers with a German insurance audience who can keep sending new referrals.
- Commission terms
- Up to 170 EUR net per referral (Source, checked September 26, 2026)
- Recurring commission
- No (Source, checked September 26, 2026)
- Payout per sale or signup
- €170 (Source, checked September 26, 2026)
- Verticals
- Insurance (Source, checked September 26, 2026)
- Legal entity
- DA Deutsche Allgemeine Versicherung AG (Source, checked September 26, 2026)
- Headquarters
- Germany (Source, checked September 26, 2026)
- Founded
- 1923 (Source, checked September 26, 2026)
- Support channels
- Email, Phone, Help-centre (Source, checked September 26, 2026)
- Pricing model
- CPA
- Features
- Direct program, Referral program
- Region
- Single country
- Official website
- da-direkt.de
Pros and cons
Pros
- The rate is easy to plan around: Up to 170 EUR net per referral lands on a confirmed referral, not on a premium share that shifts with policy size.
- Promotion covers direct and referral, so link clicks and direct recommendations are both earning sends.
- Support runs on email, phone and help centre, so a partner with a stuck referral has a real route to the insurer.
Cons
- Recurring commission is listed as no, so a policy that renews each year brings no further payout.
- The programme is built for DE alone, so traffic from other markets earns nothing.
Who it suits
- Publishers with a German audience that already reads insurance comparisons and can send fresh referrals.
- Sites that recommend rather than advertise, since direct and referral counts a direct referral as well as a click.
- Partners who want a single clear number to quote in a comparison table rather than a share of premium.
Who should look elsewhere
- Publishers who need a banking offer instead: Qonto pays on CPA per registration plus KYB bonus, which is built around registration.
- Anyone who wants a cut of every completed sale: Admitad pays on 5% per sale.
- Anyone who wants a mixed lead and sale payout: Mintos works on Hybrid lead and CPA commission.
What the programme pays
DA Direkt pays Up to 170 EUR net per referral for each referral, and the model is CPA, so a confirmed sale is worth the same every time. Recurring commission is listed as no, so a policy that renews later pays nothing further. That keeps the maths simple, but it means your income restarts with every new referral rather than building up over the years.
Who runs it
DA Direkt is run by DA Deutsche Allgemeine Versicherung AG, founded in 1923 and based in Germany, so the programme sits inside an established insurer rather than a standalone network. Partner questions are handled through email, phone and help centre, so there is a real route to the company rather than a form alone.
Where DA Direkt is available
- Available
- Germany
Countries from the brand (Source, checked September 26, 2026)
Frequently asked questions
How much does DA Direkt pay per referral?+
The programme pays Up to 170 EUR net per referral. The model is CPA, so the fee is tied to a confirmed referral rather than a share of premium income. Traffic that mixes casual readers with ready buyers therefore earns on the second group only, which is worth thinking about before you commit.
Is there recurring commission on policies that renew?+
Recurring commission is listed as no, so a customer who signs up through you pays Up to 170 EUR net per referral once and a renewal adds nothing further. If your earnings depend on lifetime value rather than new sign ups, this programme is the wrong shape.
Which countries can I promote DA Direkt in?+
The programme is built for DE and its coverage is listed as single country, so the converting audience is national rather than global. German language pages and local insurance habits do the work here, and traffic from other markets tends to sit without converting.
Who do I contact about a stuck referral?+
Partner questions are handled through email, phone and help centre, so a stuck referral or a tracking question has a real route to the insurer. The programme sits inside a named insurer, DA Deutsche Allgemeine Versicherung AG, so you are dealing with the company that writes the policy rather than a middle layer.
How established is the company behind the programme?+
The programme is run by an insurer founded in 1923 and based in Germany, so you are promoting a longstanding company with systems and a name readers recognise. That usually helps a recommendation convert more than a slightly larger fee would, particularly on comparison pages.
How can I send traffic to DA Direkt?+
Promotion covers direct and referral, so a click on your link and a direct recommendation to a friend both count as sends you can earn on. That fits a comparison page and it fits an email list, since the same fee covers the link path and the referral path.
How does DA Direkt compare with a broader programme?+
DA Direkt stays narrow: insurance only, a single market, and a CPA payout of Up to 170 EUR net per referral. Broader programmes pay differently. Qonto works on CPA per registration plus KYB bonus, and Admitad pays on 5% per sale, which suits traffic spread across several product types.
Sources
- pitchbook.com/profiles/limited-partner/122566-69 checked September 26, 2026
Backs: Founded
“Established in 1923, the firm provides accident, health, and life insurance”
- da-direkt.de checked September 26, 2026
Backs: Verticals
“Autoversicherung, Zahnzusatzversicherung, Krankenzusatzversicherung, Tierkrankenversicherung”
- da-direkt.de/empfehlen checked September 26, 2026
Backs: Recurring commission
- da-direkt.de/impressum checked September 26, 2026
Backs: Headquarters, Legal entity, Region, Support channels
“DA Deutsche Allgemeine Versicherung Aktiengesellschaft”
- da-direkt.de/partnerprogramm checked September 26, 2026
Backs: Commission terms, Payout per sale or signup, Features, Pricing model
Compiled from 5 source pages, checked September 26, 2026. We did not open an account.
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DA Direkt
Publishers with a German insurance audience who can keep sending new referrals.