Updated September 29, 2026 · AffCue Editorial Team
Awin vs FirstPromoter
Awin
Higher score in this comparison
FirstPromoter
What sets them apart
| Compare | AwinReviewVisitVisit | FirstPromoterReviewSee alternativesSee alternatives |
|---|---|---|
| Commission terms | Commission set by each advertiser | 25% to 35% recurring for 12 months |
| Payout methods | BACS, ACH, SEPA, Wire | PayPal, Bank transfer |
| Payout frequency | Payments on 1st and 15th monthly | Net 30 payouts |
| Cookie window | Not confirmed | 120 days |
| Networks | Awin | Not confirmed |
| Recurring commission | Not confirmed | Yes |
| Payout threshold | Not confirmed | $100 |
| Commission (%) | Not confirmed | 25% to 35% |
| Verticals | Retail, Travel, Insurance | Not confirmed |
We earn a commission when you sign up through links on this site. Partner status can affect where a brand appears in our rankings.
Key differences
- Payout methods: only Awin offers BACS, ACH, SEPA.
- Payout methods: only FirstPromoter offers PayPal, Bank transfer.
- Pricing model: only Awin offers CPA, CPS, CPL.
- Pricing model: only FirstPromoter offers Revshare, Recurring.
Our verdict on each
Awin
Awin suits publishers and creators who want choice across retail, travel and insurance with CPA based payouts set by advertisers. With publisher reach of 1,000,000 plus regular payouts through BACS, ACH and SEPA across global markets year round.
FirstPromoter
FirstPromoter pays 25% to 35% as recurring revenue share, and its cookie window of 120 outlasts the software norm. It suits publishers covering software and web tools who promote evergreen content, can wait on a payout threshold, and value a long credit window.
Every fact side by side
| Fact | Awin | FirstPromoter |
|---|---|---|
| Pricing model | CPA, CPS, CPL | Revshare, Recurring |
| Features | Direct | Direct |
| Region | Global | Not confirmed |
| Founded | Not confirmed | 2017 |
| Support channels | Not confirmed | Help centre |
Where each stands against the rest
| Fact | Awin | FirstPromoter | Median |
|---|---|---|---|
| Cookie window | Not confirmed | 120 dayshighest quarter | 30 |
| Payout threshold | Not confirmed | $100above the median | $50 |
| Commission (%) | Not confirmed | 25% to 35%highest quarter | 12 |
Median across 177 listed affiliate programs.
Pros and cons
Awin
Pros
- Publisher scale of 1,000,000 signals wide adoption across global regions
- Models of CPA, CPS and CPL with Commission set by each advertiser give choice across programs
- Payouts on Payments on 1st and 15th monthly via BACS, ACH and SEPA with threshold of £20
Cons
- Commission depends on Commission set by each advertiser, so rates differ by advertiser and require program by program review
- Support runs on help centre only, which may feel limited if you prefer live help
- Advertiser fees of £99+VAT per month + 3.5% per transaction can deter smaller merchants compared with lower cost options such as INRDeals
FirstPromoter
Pros
- Recurring commission is confirmed, so 25% to 35% recurring for 12 months keeps earning on a subscriber who stays, not just on the signup
- The cookie window of 120 gives a reader plenty of time to come back and convert
- Revenue share plus recurring at 25% to 35% is a rarer combination in software than a single upfront payout
Cons
- Support runs on help centre only, so a disputed conversion waits on a written reply
- The $100 payout threshold is well above the typical minimum on the site, where the median is €43.85
- The recurring stretch in 25% to 35% recurring for 12 months has an end, and nothing is scheduled to pay after it
Who each suits
Awin
Who it suits
- Shopping and travel creators who value CPA choice and may otherwise consider ePN for narrower model scope
- Insurance explainers and comparison writers who want network depth and may otherwise consider ValueCommerce for scale
- Steady volume publishers who value regular payouts and may otherwise consider INRDeals for varied models
Who should look elsewhere
- Advertisers seeking minimal entry spend may prefer INRDeals over Awin because of fees of £99+VAT per month + 3.5% per transaction
- Publishers wanting live chat or phone help may prefer ValueCommerce over Awin because support runs on help centre
FirstPromoter
Who it suits
- Publishers of software reviews and tool round-ups whose readers convert on search
- Anyone who wants revenue share that repeats, since the model is listed as revshare and recurring
- Solo publishers who are content with written support and can plan around Net 30 payouts
Who should look elsewhere
- Publishers chasing a large first-year cut, since the Monday affiliate programme pays Up to 100% first-year sales
- Anyone after a flat amount per sale, where Crazy Domains NZ pays Up to $400 per sale
- Sites already built around AI writing tools, since Jasper pays 25-30% recurring for 12 months on a similar recurring basis
Current offers
FirstPromoter
Current offer
Free trial
14-day free trial: 14 days free
No credit card required
Source, checked September 26, 2026
Questions about each
Awin
How is commission set on Awin?+
Commission on Awin is set at advertiser level, so rates vary by program under Commission set by each advertiser. Models cover CPA, CPS and CPL, which suits varied content styles. You compare programs inside Awin before you apply, then promote with Advanced tracking and analytics to record sales and leads.
Which topics and regions does Awin cover?+
Awin serves publishers across global regions with focus on retail, travel and insurance. That mix suits content about shopping, trips and cover products. Programs run through Awin, and performance is measured with Advanced tracking and analytics that supports planning around audience interests.
FirstPromoter
How much commission does FirstPromoter pay?+
FirstPromoter pays 25% to 35% recurring for 12 months, a share of the sale that repeats while the term runs rather than a flat payment for a single signup. The stated rate is 25% to 35%. For a publisher with a modest audience the repeating element matters more than the headline percentage, because the same referral keeps earning through the recurring term.
How long is the FirstPromoter cookie window?+
The cookie window is 120, which is generous beside the software norm, where the typical window is 30. A long window helps when a reader bookmarks a comparison page and returns much later, since the sale can still be attributed to your link instead of being lost to a short expiry.
Other options to compare
Other matchups
Awin
FirstPromoter