Updated October 17, 2026 · AffCue Editorial Team
Awin vs Awin
Awin
Higher score in this comparison
Awin
What sets them apart
| Compare | AwinReviewVisitVisit | AwinReviewVisitVisit |
|---|---|---|
| Commission models | CPA | CPA, CPLCovers more |
| Publishers | 1,000,000Higher | 270,000 |
| Minimum payout | £20 | $20 |
| Payout frequency | Payments on 1st and 15th monthly | bi-monthly, paid on the 1st and 15th of every month |
| Advertiser fee | £99+VAT per month + 3.5% per transaction | Not confirmed |
| Tracking | Advanced tracking and analytics | Not confirmed |
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Key differences
- Commission models: only Awin offers CPL.
- Publishers is higher at Awin: 1,000,000 vs 270,000.
Our verdict on each
Awin
Awin suits publishers and creators who want choice across retail, travel and insurance with CPA based payouts set by advertisers. With publisher reach of 1,000,000 plus regular payouts through BACS, ACH and SEPA across global markets year round.
Awin
Awin ties publisher terms to the programmes joined.
Where they rank in our lists
| Ranking | Awin | Awin |
|---|---|---|
| Affiliate networks | 1 of 363 | 2 of 363 |
A third option
ValueCommerce has publishers at 1,090,575, against 1,000,000 for Awin and 270,000 for Awin.
ValueCommerce reviewWhere these facts come from
Awin
- awin.com: 6 facts, checked September 29, 2026
Awin
- uppromote.com: 5 facts, checked October 17, 2026
Every fact side by side
| Fact | Awin | Awin |
|---|---|---|
| Headquarters | Not confirmed | Germany |
Affiliate programs
| Fact | Awin | Awin |
|---|---|---|
| Commission terms | Commission set by each advertiser | Not confirmed |
| Networks | Awin | Not confirmed |
| Pricing model | CPA, CPS, CPL | Not confirmed |
| Features | Direct | Not confirmed |
| Region | Global | Not confirmed |
| Payout methods | BACS, ACH, SEPA, Wire | Not confirmed |
| Verticals | Retail, Travel, Insurance | Not confirmed |
Where each stands against the rest
| Fact | Awin | Awin | Median |
|---|---|---|---|
| Publishers | 1,000,000highest quarter | 270,000highest quarter | 25,000 |
Median across 96 listed affiliate programs.
Pros and cons
Awin
Pros
- Publisher scale of 1,000,000 signals wide adoption across global regions
- Models of CPA, CPS and CPL with Commission set by each advertiser give choice across programs
- Payouts on Payments on 1st and 15th monthly via BACS, ACH and SEPA with threshold of £20
Cons
- Commission depends on Commission set by each advertiser, so rates differ by advertiser and require program by program review
- Support runs on help centre only, which may feel limited if you prefer live help
- Advertiser fees of £99+VAT per month + 3.5% per transaction can deter smaller merchants compared with lower cost options such as INRDeals
Awin
Pros
- The terms identify important contracting distinctions
Cons
- The captured version is not a universal publisher agreement
Who each suits
Awin
Who it suits
- Shopping and travel creators who value CPA choice and may otherwise consider ePN for narrower model scope
- Insurance explainers and comparison writers who want network depth and may otherwise consider ValueCommerce for scale
- Steady volume publishers who value regular payouts and may otherwise consider INRDeals for varied models
Who should look elsewhere
- Advertisers seeking minimal entry spend may prefer INRDeals over Awin because of fees of £99+VAT per month + 3.5% per transaction
- Publishers wanting live chat or phone help may prefer ValueCommerce over Awin because support runs on help centre
Awin
Who it suits
- EU-based publishers who want to identify the right Awin terms before joining campaigns.
Who should look elsewhere
- Brands seeking a small, tightly controlled publisher group
- Publishers focused mainly on political commentary
Questions about each
Awin
How is commission set on Awin?+
Commission on Awin is set at advertiser level, so rates vary by program under Commission set by each advertiser. Models cover CPA, CPS and CPL, which suits varied content styles. You compare programs inside Awin before you apply, then promote with Advanced tracking and analytics to record sales and leads.
Which topics and regions does Awin cover?+
Awin serves publishers across global regions with focus on retail, travel and insurance. That mix suits content about shopping, trips and cover products. Programs run through Awin, and performance is measured with Advanced tracking and analytics that supports planning around audience interests.
Awin
What kinds of products can publishers promote through the network?+
Publishers can promote tangible products, digital goods, services, travel offers, finance products and telecoms, depending on which merchant they choose. Because each brand runs its own programme, the range inside a single field can be narrow or broad. Publishers who focus on one area often find several relevant programmes to build around that interest.
Which creators tend to do well on the network?+
Bloggers, YouTubers and social media creators can all use the network, since it covers an enormous range of subjects. Influencers who speak to loyal communities often find that their audience trusts recommendations from brands they already know. Video editors can also add links to software or gear when the relevant merchants take part.