FirstPromoter review
Updated September 28, 2026 · AffCue Editorial Team · Facts checked September 26, 2026
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Our verdict
FirstPromoter pays 25% to 35% as recurring revenue share, and its cookie window of 120 outlasts the software norm. It suits publishers covering software and web tools who promote evergreen content, can wait on a payout threshold, and value a long credit window.
Key facts
- Best for
- Publishers of software and web tool content who want recurring revenue share on a long cookie.
- Commission terms
- 25% to 35% recurring for 12 months (Source, checked September 26, 2026)
- Cookie window
- 120 days (Source, checked September 26, 2026)
- Recurring commission
- Yes (Source, checked September 26, 2026)
- Payout threshold
- $100 (Source, checked September 26, 2026)
- Payout methods
- PayPal, Bank transfer (Source, checked September 26, 2026)
- Payout frequency
- Net 30 payouts (Source, checked September 26, 2026)
- Commission (%)
- 25% to 35% (Source, checked September 26, 2026)
- Founded
- 2017 (Source, checked September 26, 2026)
- Support channels
- Help-centre (Source, checked September 26, 2026)
- Pricing model
- Revenue share, Recurring
- Features
- Direct program
- Official website
- firstpromoter.com
Pros and cons
Pros
- Recurring commission is confirmed, so 25% to 35% recurring for 12 months keeps earning on a subscriber who stays, not just on the signup
- The cookie window of 120 gives a reader plenty of time to come back and convert
- Revenue share plus recurring at 25% to 35% is a rarer combination in software than a single upfront payout
- Payouts cover PayPal and bank transfer, so PayPal users and bank account holders are both served
- The programme is direct, so approvals sit with the brand rather than a network intermediary
Cons
- Support runs on help centre only, so a disputed conversion waits on a written reply
- The $100 payout threshold is well above the typical minimum on the site, where the median is €43.85
- The recurring stretch in 25% to 35% recurring for 12 months has an end, and nothing is scheduled to pay after it
Who it suits
- Publishers of software reviews and tool round-ups whose readers convert on search
- Anyone who wants revenue share that repeats, since the model is listed as revshare and recurring
- Solo publishers who are content with written support and can plan around Net 30 payouts
Who should look elsewhere
- Publishers chasing a large first-year cut, since the Monday affiliate programme pays Up to 100% first-year sales
- Anyone after a flat amount per sale, where Crazy Domains NZ pays Up to $400 per sale
- Sites already built around AI writing tools, since Jasper pays 25-30% recurring for 12 months on a similar recurring basis
Payouts
Commissions leave on Net 30 payouts, so confirmed earnings sit on the balance for a period rather than moving the day a sale lands. The bar is $100 before a payout is triggered, and that is the number to model if you are running the scheme on a smaller site: anything under the line accumulates instead of transferring. Money moves through PayPal and bank transfer, so an affiliate needs a PayPal account or a bank account that can accept a transfer. Put those terms together and the planning question is simple. Do commissions clear the threshold each cycle, and can you absorb the gap between a conversion and a payment? Search driven publishers get a predictable rhythm here. Anyone wanting a quick cash style payout will find the schedule unhelpful.
Commission and cookie
FirstPromoter pays 25% to 35% recurring for 12 months, and that is the whole headline: a share of the sale rather than a fixed bounty, repeating while the term lasts. The model is listed as revshare and recurring, and recurring commission is confirmed, so a single referral keeps producing for the length of the paid period. Attribution runs for 120, a far longer window than the software norm. In practice a reader who sees a comparison page in one session and returns much later can still be credited, which suits evergreen tool pages and buying guides. The trade off is attribution precision: with a window this generous, a share of programme sales will land from visits you did not time precisely, so track on earnings rather than on last click alone.
The company behind it
FirstPromoter has been operating since 2,017, which makes it a working platform rather than a fresh launch, though a younger name than the oldest networks in this directory. Support is handled through help centre, which covers a help centre and written guidance rather than a live channel. For an independent publisher that is workable, since the questions that come up tend to be link setup, tracking and how a commission gets approved. For anyone running a team, or anyone expecting a person on a chat line within minutes, it is thinner. The company has had time to settle its payout and cookie rules, which matters when you are embedding an earnings forecast in your own planning.
Frequently asked questions
How much commission does FirstPromoter pay?+
FirstPromoter pays 25% to 35% recurring for 12 months, a share of the sale that repeats while the term runs rather than a flat payment for a single signup. The stated rate is 25% to 35%. For a publisher with a modest audience the repeating element matters more than the headline percentage, because the same referral keeps earning through the recurring term.
How long is the FirstPromoter cookie window?+
The cookie window is 120, which is generous beside the software norm, where the typical window is 30. A long window helps when a reader bookmarks a comparison page and returns much later, since the sale can still be attributed to your link instead of being lost to a short expiry.
Is the FirstPromoter commission recurring?+
Yes, recurring commission is confirmed and 25% to 35% recurring for 12 months spells out how long it runs. The model is listed as revshare and recurring, so a subscriber who joins through your link keeps generating commission for the length of that term. Once the window closes the payout stops, so treat it as a fixed earning period rather than an open ended one.
What is the FirstPromoter minimum payout threshold?+
Payouts are triggered at $100. That is a real hurdle for a new site, and the median minimum recorded across programmes here is €43.85. If earnings have not cleared the bar, the balance carries over and no transfer is made, so build a buffer into your first few months.
How do FirstPromoter affiliates get paid?+
Money leaves through PayPal and bank transfer, and the schedule is Net 30 payouts. In practice an affiliate needs a PayPal account or a bank account that can accept a transfer, and money arrives on a fixed cycle after commission is approved rather than the moment a sale is recorded.
Does FirstPromoter run through an affiliate network?+
The programme is listed as direct, which means you deal with the brand itself rather than through an affiliate network. That shortens the chain between a sale and the person who referred it, and it keeps approval questions with the company that runs the software. There is no separate network to apply to.
What support do FirstPromoter affiliates get?+
Support is provided through help centre, which covers written guidance rather than a live line. Help centre answers suit the common questions, such as link placement, tracking and how a commission is approved. If a conversion looks wrong and needs a conversation, written replies are slower than the chat or phone desks some larger programmes run.
How long has FirstPromoter been running?+
The company was founded in 2,017, which makes it a working platform rather than a new launch. That matters when judging stability: payout and cookie rules tend to be settled at an established operator, and the publisher base has had time to grow. It is still a younger name than many of the established networks.
Sources
- firstpromoter.com/about-us checked September 26, 2026
Backs: Founded
“Since 2017, we have been building the tools”
- firstpromoter.com/affiliate-program checked September 26, 2026
Backs: Commission (%), Commission terms, Cookie window, Features, Pricing model, Payout frequency, Payout methods, Payout threshold, Recurring commission
“Start at 25% and grow your rate as you refer more paying customers”
- help.firstpromoter.com checked September 26, 2026
Backs: Support channels
“FirstPromoter v2 Help Center”
Compiled from 3 source pages, checked September 26, 2026. We did not open an account.
Not confirmed yet: Networks.
Related by the facts
FirstPromoter
Publishers of software and web tool content who want recurring revenue share on a long cookie.