Wildberries review

Wildberries pays 9.9% per sale, described as 9.9% per sale via Wibes. The rate is a single percentage rather than a tiered range, so a publisher can estimate earnings from traffic volume and average order value without waiting on a negotiated deal.

Recurring commission is no. The payout is tied to a completed sale under a cps model, so each order is a fresh conversion and the programme adds nothing to a subscriber's monthly value.

Wildberries runs on cps, meaning money is paid as a share of a completed purchase rather than per lead or per signup. CashKaro works on 10% of friend's cashback, so the two are not comparable line for line.

The programme sits in retail, so the offers a publisher places are retail goods from Wildberries' own catalogue. That fits the coupon and deal format better than a finance or subscription vertical would.

Wildberries was founded in 2004 and is headquartered in Russia. The affiliate route runs through the brand's own commerce app, so the offer sits with the retailer rather than a third-party network.

At 9.9% per sale, Wildberries sits close to Influenciador Magalu at Up to 12% per sale, while EarnKaro reports Up to 50% profit, 10% lifetime referral. The structures differ, so compare the payout trigger rather than the headline rate.

It suits publishers whose audience already shops retail and fashion, matching retail, and who can send buyers through the Wibes channel in 9.9% per sale via Wibes. Subscription-focused publishers gain less, since recurring commission is no.

Payment is described as 9.9% per sale via Wibes, so a sale is the stated trigger. A publisher whose income depends on lead volume rather than completed orders would be better served by a programme that pays per action.