Start with the payout model, not the name
Two programs can sit in the same ecommerce and retail category while paying you in ways that have little in common, so the first thing to pin down is the payout model. Cellxpert supports CPA, RevShare, Hybrid and reports 800 publishers. EarnKaro runs on cost per action and shares 10% to 50% of profit, with terms listed as Up to 50% profit, 10% lifetime referral. CashKaro pays 10% of friend's cashback, which ties your return to what your friend receives rather than to a rate on a basket. Influenciador Magalu offers Up to 12% per sale with rates of 1% to 12% per sale.
Each model rewards a different habit. A cost per action rate rewards frequent, low value transactions. A revenue share, one of cpa, revshare and hybrid, rewards larger baskets and customers who return. A referral, the only feature listed for referral and referral, rewards audience growth more than your own link clicks. EarnKaro covers both routes, with direct and referral marking direct and referral access. Set these side by side in the Ecommerce and retail programs rankings.
Check the market before the commission
A generous rate is worth little if the program cannot work with your readers. CashKaro operates as a single country program and EarnKaro as a single country one, so both are built around a single market. Cellxpert lists its reach as global, which suits publishers who promote across several countries at once. The narrower programs also name who is behind them: EarnKaro operates under Pouring Pounds India Private Limited and lists a home country of IN, while CashKaro names IN.
If your audience is spread across borders, a single-country program means testing whether your traffic converts before you invest time in content. If your readers sit in a single market, that focus is an advantage, because tracking, payouts and support all stay local. Programs such as Alza.cz belong in the same comparison pool and are worth reading on the same terms.
Match the catalogue to what you write about
Retail is the sole sector the main programs share. Beyond that they diverge: investing, gambling and retail covers investing, gambling and retail, retail, travel and health covers retail, travel and health, and retail is retail alone. If your traffic covers finance or betting rather than shopping, the wider sector lists decide the shortlist before any commission rate matters.
Use the category listing to apply that filter first, then read reviews. Naver Shopping Connect and Profitshare give you more retail and product options to weigh against the cost per action and referral models above.
Cookie windows and repeat commissions
The window decides whether a sale is a one off or the start of a habit. EarnKaro publishes an attribution window of 30, and across the programs in this category windows run 1 to 180. Shorter windows push you toward comparison and how to content, longer ones toward product and deal pages.
Recurring commission counts just as much. CashKaro pays recurring commission, and EarnKaro pays it too, which fits a model listed as cps and recurring. If you promote subscriptions, refills or repeat purchases, check how each program treats a returning customer before you assume a single payment per buyer.
Payouts, thresholds and how fast money moves
Earnings you cannot withdraw are an estimate rather than income. CashKaro pays out by bank transfer and gift card and sets a threshold of INR 250. EarnKaro sets a lower bar: its payout threshold is INR 10 and its minimum payout is INR 10, sent by bank transfer.
Frequency matters as much as the amount. EarnKaro pays daily, which suits publishers who reinvest earnings into more content, while a higher threshold suits publishers who would rather be paid less often for larger amounts. The EarnKaro review and the CashKaro review walk through how each withdrawal works in practice.
Tracking and support
Reporting decides whether you can prove a sale, so treat it as a feature rather than a detail. Cellxpert describes its reporting as Real time tracking, and the EarnKaro tracking tool is Profit Link. Support channels differ as well: Cellxpert lists email, EarnKaro lists email, and CashKaro points publishers to a help centre.
Decide how you will handle a missing sale before you sign up. If you sell on platforms where attribution is hard to see, favor a program with its own reporting tool and a direct contact route, then test a small campaign and check that a conversion appears where you expect it.
Age, scale and the company behind the name
Tenure gives you a rough read on stability. Cellxpert was founded in 2008, CashKaro in 2013 and EarnKaro in 2019. Scale is easier to compare than age: EarnKaro lists 3,000,000 publishers, while Cellxpert lists 800 and works with partners in a different way through its CPA, RevShare, Hybrid.
Turn the comparison into a shortlist
Score every program on the same lines: payout model, market, sector coverage, cookie window, recurring commission, then payouts and support. A cost per action model with a short window and frequent payouts suits a publisher chasing many small transactions. A revenue share with a long window suits one promoting higher value products. A referral pays best for an audience builder rather than a link placer.
Then read the reviews for the programs that survive that filter: the CashKaro review for the referral cashback model, the EarnKaro review for cost per action profit sharing, and the Influenciador Magalu review for a per sale percentage. Add Ecomobi Passio and the wider Ecommerce and retail programs list to widen the field before you settle.