Lazada SG review

Updated September 28, 2026 · AffCue Editorial Team · Facts checked September 26, 2026

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Our verdict

Lazada SG pays up to 10% per sale on retail orders, which suits publishers whose audience already shops the Lazada marketplace in Singapore. The trade-off is timing: a from 7 cookie window rewards a buyer who converts quickly, so the programme leans on existing intent.

Key facts

Best for
Publishers with a Singapore audience promoting Lazada retail products.
Commission terms
up to 10% per sale (Source, checked September 26, 2026)
Cookie window
from 7 days (Source, checked September 26, 2026)
Networks
Cuelinks (Source, checked September 26, 2026)
Recurring commission
No (Source, checked September 26, 2026)
Commission (%)
5% to 10% (Source, checked September 26, 2026)
Verticals
Retail (Source, checked September 26, 2026)
Support channels
Help-centre (Source, checked September 26, 2026)
Pricing model
CPS
Features
Direct program
Region
Single country
Official website
lazada.sg

Apps and profiles

Get the app
Google Play

Pros and cons

Pros

  • Pays up to 10% per sale on retail orders, with the rate band at 5% to 10%.
  • The programme is direct and run by Lazada itself, so the terms sit with the brand.
  • The offer is listed on Cuelinks as well, giving publishers a second way to join it.

Cons

  • The cookie window is from 7, under the 30 seen across ecommerce programmes, so buyers who return later drop out.
  • Recurring commission is no, so a shopper who comes back buys at no cost to the publisher.
  • Support runs on help centre only, with no named account contact behind it.
Lazada SG

Ready to try Lazada SG?

Scored 8.5 / 10 by AffCue.

Who it suits

  • Publishers with an audience that already shops Lazada Singapore, since the vertical is retail and reach is a single market.
  • Pages that send a buyer straight to a product listing rather than to a side-by-side comparison.
  • Anyone tracking a per-sale model, as the payout type here is cps and the maths stays easy to follow.

Who should look elsewhere

  • Publishers chasing a bigger per-sale rate: Influenciador Magalu lists Up to 12% per sale.
  • Publishers after referral income rather than product links: CashKaro pays 10% of friend's cashback and EarnKaro offers Up to 50% profit, 10% lifetime referral, which fit that shape better.

How Lazada SG compares

Where Lazada SG is available

Available
Singapore

Countries from the brand (Source, checked September 26, 2026)

Frequently asked questions

How much does the Lazada SG affiliate programme pay per sale?+

Payment is a share of each sale that qualifies, with up to 10% per sale advertised and the rate band sitting at 5% to 10%. Because money follows completed orders rather than clicks, earnings track what buyers spend across the retail catalogue, and a quiet week on the site means a quiet week on the payout too.

Is the Lazada SG programme CPA, revenue share or per sale?+

It is a per-sale model rather than a lead or action payout. The payout type is cps, so a click that never converts earns nothing and there is no lead fee to offset the loss. The arithmetic stays easy to follow for a site built around product recommendations and comparison content.

How long does the Lazada SG cookie window last?+

The window is from 7, shorter than the 30 common among ecommerce programmes, and near the short end of what the group allows. Plan around a buyer who converts in the same session, and treat a later purchase as a bonus rather than as the plan.

Do I earn anything when the same shopper buys again?+

Recurring commission is no. The payout type is cps, so a qualifying order pays once and a repeat purchase from the same shopper adds nothing further. Publishers who want income that keeps arriving each period should weigh a referral or subscription model instead, where the payout follows a repeat action.

Which network runs the Lazada SG affiliate offer?+

The programme is direct and run by Lazada, and the offer is also listed on Cuelinks. That gives two routes in: applying to the brand itself for the up to 10% per sale rate, or joining through the network that carries the campaign and tracking it there. Either way the payout follows a completed order.

Which products and markets can I promote?+

Reach is a single market and the vertical is retail, so the links point at the Lazada Singapore storefront rather than a wider regional programme. Traffic from elsewhere in the region will earn little here, since the offer is built for one audience and one set of product categories.

What support do publishers get?+

Support runs on help centre, a self-serve route rather than a named contact who follows up on a tracking issue. Help centres are normal in this group, sitting at 76.1% of comparable ecommerce programmes, so the setup is unremarkable rather than a weak point.

How does the payout rate compare with the other programmes listed here?+

Lazada SG lists up to 10% per sale, under the Up to 12% per sale shown for Influenciador Magalu. CashKaro and EarnKaro sit on different footing, with 10% of friend's cashback and Up to 50% profit, 10% lifetime referral, both referral income rather than product sales. Compare the shape of the income, not only the headline rate.

Sources

Compiled from 4 source pages, checked September 26, 2026. We did not open an account.

Lazada SG

Lazada SG

Publishers with a Singapore audience promoting Lazada retail products.

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