Updated September 28, 2026 · AffCue Editorial Team
Hotmart vs WeSell
Hotmart vs WeSell: the differences
| Compare |  Hotmart |  WeSell |
|---|---|---|
| Commission models | CPA | CPA, CPLCovers more |
| Publishers | 200,000Higher | 11,000 |
| Advertiser fee | Transaction fee per sale, no monthly fee | No setup fee; pay only per completed sale |
| Tracking | Unique link sales tracking | Full funnel tracking from click to approved order |
| Minimum payout | $50 | Not confirmed |
| Payout frequency | 30 days after sale | Not confirmed |
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Key differences
- Commission models: only WeSell offers CPL.
- Publishers is higher at Hotmart: 200,000 vs 11,000.
- Founded is lower at WeSell: 2006 vs 2011.
Our verdict on each
Hotmart
Hotmart pays publishers a share of each sale worth up to 80% on a cps basis, and it suits affiliates selling retail offers in global markets. Payout access sets the pace: withdrawals open at $50 and commission is released 30 days after sale, so steady volume matters more than a single conversion.
WeSell
WeSell suits publishers selling retail offers in Israel, with single country reach and direct deals. The rule is simple: Commission per completed sale, and a publisher base of 11,000 points to steady local volume. Recurring commission is absent, so income starts again with every completed sale.
Positions in our rankings
| Ranking | Hotmart | WeSell |
|---|---|---|
| Affiliate networks | 73 of 363 | 68 of 363 |
| Ecommerce and retail programs | 15 of 151 | 13 of 151 |
A third option
Awin has publishers at 1,000,000, against 200,000 for Hotmart and 11,000 for WeSell.
Awin reviewWhere these facts come from
Hotmart
- hotmart.com: 6 facts, checked September 26, 2026
- cbinsights.com: 1 fact, checked September 26, 2026
- forgeglobal.com: 1 fact, checked September 26, 2026
- help.hotmart.com: 1 fact, checked September 26, 2026
- suportehotmart.zendesk.com: 1 fact, checked September 26, 2026
WeSell
- wesell.co.il: 5 facts, checked September 26, 2026
- console.wesell.co.il: 2 facts, checked September 26, 2026
Every fact side by side
| Fact | Hotmart | WeSell |
|---|---|---|
| Legal entity | Hotmart B.V. | WeSell Sechar Ltd |
| Headquarters | Netherlands | Israel |
| Founded | 2011 | 2006Lower |
| Support channels | Help centre | Not confirmed |
Affiliate programs
| Fact | Hotmart | WeSell |
|---|---|---|
| Commission terms | Up to 80% per sale | Commission per completed sale |
| Recurring commission | Not confirmed | No |
| Pricing model | CPS | CPA, CPL |
| Features | Direct | Direct |
| Region | Global | Single country |
| Commission (%) | up to 80% | Not confirmed |
| Verticals | Retail | Retail |
Where each stands against the rest
| Fact | Hotmart | WeSell | Median |
|---|---|---|---|
| Publishers | 200,000highest quarter | 11,000below the median | 30,000 |
| Minimum payout | $50at the median | Not confirmed | $50 |
Median across 87 listed affiliate programs.
Pros and cons
Hotmart
Pros
- A 200,000 publisher base puts Hotmart above the 30,000 median for this group, so offers meet real traffic.
- Sales are tracked through a unique link, so a conversion credit stays with the link that produced it.
- Hotmart B.V. has run since 2011, so the platform is a long-standing operation rather than a recent setup.
Cons
- Support runs on help centre only, so a stuck payout has one documented channel to try.
- Commission is released 30 days after sale and withdrawals open at $50, so cash arrives well after the sale.
- The vertical mix lists retail, a narrow base for anyone promoting outside that sector.
WeSell
Pros
- Entry costs stay low: No setup fee; pay only per completed sale.
- Full funnel tracking from click to approved order makes the approval step easy to follow.
- A base of 11,000 publishers shows steady local demand.
Cons
- Recurring commission is absent, so nothing keeps paying after a sale closes.
- A single country reach caps traffic to the home market.
- Verticals are listed as retail, which narrows the offer mix.
Who each suits
Hotmart
Who it suits
- Publishers already selling retail offers who prefer payment per sale over per-lead.
- Anyone running a link-based audience, since sales are tracked through a unique link per publisher.
- Publishers building a balance toward $50 who are comfortable with a fixed payment delay.
Who should look elsewhere
- Publishers who want lead or revenue share options, since Admitad runs cpa, cpl and cps.
- Casual dating publishers, since AWEmpire (LiveJasmin family, casual-dating tier) pays on PPL, PPLR and PPS.
- Publishers wanting a much wider network, since A8.net lists 3,726,707 against 200,000 here.
WeSell
Who it suits
- Publishers with Israeli traffic focused on retail offers.
- Marketers who prefer a single operator, given the direct structure.
- Those who value clear approval stages over varied commission types.
Who should look elsewhere
- Publishers chasing recurring or revenue share income: Admitad runs cpa, cpl and cps.
- Dating and casual traffic: AWEmpire (LiveJasmin family, casual-dating tier) pays on PPL, PPLR and PPS.
- Publishers who only want CPA deals: A8.net runs cpa.
Country by country
| Country | Hotmart | WeSell |
|---|---|---|
| Israel | No | Yes |
Questions about each
Hotmart
How much commission can I earn on Hotmart?+
Commission terms reach up to 80% of a sale, and the models listed are cpa and cps. The share itself is set per programme, so treat that figure as the ceiling publishers can be offered rather than a fixed rate for every offer.
How much do I need in the balance before Hotmart pays out?+
Withdrawals open once your balance reaches $50. That floor ranks 39 in this comparison, so a publisher testing a single programme has to build past it before seeing a first payment, which is worth weighing before signing up for low-ticket offers.
WeSell
What does WeSell pay publishers for?+
Commissions follow Commission per completed sale, and the structures listed are cpa and cpl. In practice that means payment for a lead or a confirmed sale rather than for clicks. Approval is part of the deal, so a pending order does not count until the network approves it.
What does it cost to join as an advertiser?+
There is No setup fee; pay only per completed sale. That keeps entry cost low, since spend follows results rather than a fixed retainer. Tracking then runs Full funnel tracking from click to approved order, so the advertiser can see where each commission comes from.