Updated September 28, 2026 · AffCue Editorial Team
Hotmart vs Kinguin
Hotmart vs Kinguin: the differences
| Compare |  Hotmart |  Kinguin |
|---|---|---|
| Commission terms | Up to 80% per sale | Up to 10% per sale |
| Payout frequency | 30 days after sale | Weekly on request |
| Commission (%) | up to 80%Higher | up to 10% |
| Verticals | Retail | Gaming |
| Networks | Not confirmed | Awin, CJ Affiliate |
| Recurring commission | Not confirmed | No |
| Payout threshold | Not confirmed | €30 |
| Payout methods | Not confirmed | PayPal, Bank transfer |
We earn a commission when you sign up through links on this site. Partner status can affect where a brand appears in our rankings.
Key differences
- Commission (%) is higher at Hotmart: up to 80% vs up to 10%.
- Support channels: only Kinguin offers Chat.
- Verticals: only Hotmart offers Retail.
- Verticals: only Kinguin offers Gaming.
Our verdict on each
Hotmart
Hotmart pays publishers a share of each sale worth up to 80% on a cps basis, and it suits affiliates selling retail offers in global markets. Payout access sets the pace: withdrawals open at $50 and commission is released 30 days after sale, so steady volume matters more than a single conversion.
Kinguin
Kinguin suits gaming publishers who sell one-off orders and want a named company to pay them. It pays Up to 10% per sale on a cps model, with payouts Weekly on request once a balance clears €30, so the reward is quick volume rather than long-tail recurring income.
Where they rank in our lists
| Ranking | Hotmart | Kinguin |
|---|---|---|
| Software and SaaS programs | 13 of 40 | 6 of 40 |
Where each is licensed and available
| Country | Hotmart | Kinguin |
|---|---|---|
| Region | Global | Global |
Every fact side by side
| Fact | Hotmart | Kinguin |
|---|---|---|
| Pricing model | CPS | CPS |
| Features | Direct | Direct |
| Region | Global | Global |
| Legal entity | Hotmart B.V. | Kinguin Digital Limited |
| Headquarters | Netherlands | Not confirmed |
| Founded | 2011 | Not confirmed |
| Support channels | Help centre | Chat, Help centreCovers more |
Where each stands against the rest
| Fact | Hotmart | Kinguin | Median |
|---|---|---|---|
| Commission (%) | up to 80%highest quarter | up to 10%below the median | 12 |
Median across 167 listed affiliate programs.
Pros and cons
Hotmart
Pros
- A 200,000 publisher base puts Hotmart above the 30,000 median for this group, so offers meet real traffic.
- Sales are tracked through a unique link, so a conversion credit stays with the link that produced it.
- Hotmart B.V. has run since 2011, so the platform is a long-standing operation rather than a recent setup.
Cons
- Support runs on help centre only, so a stuck payout has one documented channel to try.
- Commission is released 30 days after sale and withdrawals open at $50, so cash arrives well after the sale.
- The vertical mix lists retail, a narrow base for anyone promoting outside that sector.
Kinguin
Pros
- The programme is listed as direct and runs through Awin and CJ Affiliate, so approval and reporting happen where publishers already work.
- Payouts clear at €30 and go out by PayPal and bank transfer, mainstream rails that need little setup.
- Coverage is global, so one account reaches players well past a single market.
Cons
- There is no recurring commission, so a player's second purchase is worth nothing unless the referral is repeated.
- The rate tops out at Up to 10% per sale, a long way below the recurring terms at 25% to 35% recurring for 12 months.
- Support runs on chat and help centre only, so a publisher who needs a voice call has no listed route.
Who each suits
Hotmart
Who it suits
- Publishers already selling retail offers who prefer payment per sale over per-lead.
- Anyone running a link-based audience, since sales are tracked through a unique link per publisher.
- Publishers building a balance toward $50 who are comfortable with a fixed payment delay.
Who should look elsewhere
- Publishers who want lead or revenue share options, since Admitad runs cpa, cpl and cps.
- Casual dating publishers, since AWEmpire (LiveJasmin family, casual-dating tier) pays on PPL, PPLR and PPS.
- Publishers wanting a much wider network, since A8.net lists 3,726,707 against 200,000 here.
Kinguin
Who it suits
- Gaming publishers with steady referred order volume who can keep producing fresh referrals
- Publishers already approved on Awin and CJ Affiliate who want the same networks for a gaming offer
- Sites with an international audience, since coverage is global
Who should look elsewhere
- Publishers chasing recurring income: FirstPromoter pays 25% to 35% recurring for 12 months.
- Anyone after a large first-year rate on a subscription product: the monday affiliate programme pays Up to 100% first-year sales.
- Publishers selling AI tooling and wanting repeat commissions: Jasper pays 25-30% recurring for 12 months.
Questions about each
Hotmart
How much commission can I earn on Hotmart?+
Commission terms reach up to 80% of a sale, and the models listed are cpa and cps. The share itself is set per programme, so treat that figure as the ceiling publishers can be offered rather than a fixed rate for every offer.
How much do I need in the balance before Hotmart pays out?+
Withdrawals open once your balance reaches $50. That floor ranks 39 in this comparison, so a publisher testing a single programme has to build past it before seeing a first payment, which is worth weighing before signing up for low-ticket offers.
Kinguin
How much does Kinguin pay per sale?+
Commission is Up to 10% per sale, paid on a cps basis, so a completed order earns once and stops there. The rate is a percentage of the sale, which means order value drives earnings. Order value, not traffic volume on its own, is what moves the number.
Is the commission recurring?+
Recurring commission is not part of the deal, so every sale has to be a fresh referral. Players who keep buying generate nothing for a publisher unless they are sent again. For a steadier earn, FirstPromoter lists 25% to 35% recurring for 12 months, which pays on repeat purchases too.