Updated October 12, 2026 · AffCue Editorial Team
Hotmart vs Incogniton affiliate program
Facts checked September 26, 2026.
Facts checked September 26, 2026.
What sets them apart
| Compare | ||
|---|---|---|
| Commission terms | Up to 80% per sale | 20% recurring per sale |
| Payout frequency | 30 days after sale | Monthly |
| Commission (%) | up to 80%Higher | 20% |
| Verticals | Retail | Security |
| Recurring commission | Not confirmed | Yes |
| Payout threshold | Not confirmed | $10 |
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Key differences
- Commission (%) is higher at Hotmart: up to 80% vs 20%.
- Support channels: only Incogniton affiliate program offers Email.
- Pricing model: only Incogniton affiliate program offers Recurring.
- Features: only Hotmart offers Direct.
- Features: only Incogniton affiliate program offers Referral.
- Verticals: only Hotmart offers Retail.
- Verticals: only Incogniton affiliate program offers Security.
Our verdict on each
Hotmart
Hotmart pays publishers a share of each sale worth up to 80% on a cps basis, and it suits affiliates selling retail offers in global markets. Payout access sets the pace: withdrawals open at $50 and commission is released 30 days after sale, so steady volume matters more than a single conversion.
Incogniton affiliate program
Incogniton's affiliate program pays 20% on every referred sale and keeps paying, which suits publishers already covering privacy and data security tools. With $10 as the bar and Monthly payouts, it also works as a quick first programme for a new affiliate.
How they place
| Ranking | Hotmart | Incogniton affiliate program |
|---|---|---|
| Software and SaaS programs | 13 of 40 | 5 of 40 |
A third option
Monday.com Affiliate has commission (%) at 100%, against up to 80% for Hotmart and 20% for Incogniton affiliate program.
Monday.com Affiliate reviewWhere these facts come from
Hotmart
- hotmart.com: 8 facts, checked September 26, 2026
- cbinsights.com: 1 fact, checked September 26, 2026
- forgeglobal.com: 1 fact, checked September 26, 2026
- help.hotmart.com: 1 fact, checked September 26, 2026
Incogniton affiliate program
- incogniton.com: 10 facts, checked September 26, 2026
Every fact side by side
| Fact | Hotmart | Incogniton affiliate program |
|---|---|---|
| Pricing model | CPS | CPS, RecurringCovers more |
| Features | Direct | Referral |
| Region | Global | Not confirmed |
| Legal entity | Hotmart B.V. | WorkingGreen BV |
| Headquarters | Netherlands | Not confirmed |
| Founded | 2011 | Not confirmed |
| Support channels | Help centre | Email, Help centreCovers more |
Where each stands against the rest
| Fact | Hotmart | Incogniton affiliate program | Median |
|---|---|---|---|
| Payout threshold | Not confirmed | $10lowest quarter | $50 |
| Commission (%) | up to 80%highest quarter | 20%above the median | 12 |
Median across 167 listed affiliate programs.
Pros and cons
Hotmart
Pros
- A 200,000 publisher base puts Hotmart above the 30,000 median for this group, so offers meet real traffic.
- Sales are tracked through a unique link, so a conversion credit stays with the link that produced it.
- Hotmart B.V. has run since 2011, so the platform is a long-standing operation rather than a recent setup.
Cons
- Support runs on help centre only, so a stuck payout has one documented channel to try.
- Commission is released 30 days after sale and withdrawals open at $50, so cash arrives well after the sale.
- The vertical mix lists retail, a narrow base for anyone promoting outside that sector.
Incogniton affiliate program
Pros
- Commission is recurring, so a single referred sale keeps paying: 20% recurring per sale.
- The bar to cash out is low at $10, and payouts run Monthly.
- Fits a narrow but engaged niche: security.
Cons
- Support runs on email and help centre only, with no live chat or phone listed.
- The rate sits below the comparison set: 25% to 35% recurring for 12 months and 25-30% recurring for 12 months both pay more.
Who each suits
Hotmart
Who it suits
- Publishers already selling retail offers who prefer payment per sale over per-lead.
- Anyone running a link-based audience, since sales are tracked through a unique link per publisher.
- Publishers building a balance toward $50 who are comfortable with a fixed payment delay.
Who should look elsewhere
- Publishers who want lead or revenue share options, since Admitad runs cpa, cpl and cps.
- Casual dating publishers, since AWEmpire (LiveJasmin family, casual-dating tier) pays on PPL, PPLR and PPS.
- Publishers wanting a much wider network, since A8.net lists 3,726,707 against 200,000 here.
Incogniton affiliate program
Who it suits
- Publishers writing about data security and privacy tools
- Affiliates who want a low threshold and monthly payouts
- Anyone building a list around a single software niche
Who should look elsewhere
- Publishers chasing the top rate on software, where FirstPromoter pays 25% to 35% recurring for 12 months
- Anyone after per-lead or per-deal payouts, since Incogniton runs cps and recurring
Questions about each
Hotmart
How much commission can I earn on Hotmart?+
Commission terms reach up to 80% of a sale, and the models listed are cpa and cps. The share itself is set per programme, so treat that figure as the ceiling publishers can be offered rather than a fixed rate for every offer.
How much do I need in the balance before Hotmart pays out?+
Withdrawals open once your balance reaches $50. That floor ranks 39 in this comparison, so a publisher testing a single programme has to build past it before seeing a first payment, which is worth weighing before signing up for low-ticket offers.
Incogniton affiliate program
How much does the Incogniton affiliate program pay?+
Commission is 20% per referred sale, and the stated terms are 20% recurring per sale. Because recurring commission applies, a referred subscription continues to pay rather than stopping at the first month. The programme is run by WorkingGreen BV.
Is the Incogniton commission recurring?+
Yes. Recurring commission applies, and the terms read 20% recurring per sale. The model is cps and recurring, so commission is tied to ongoing subscriptions. That suits a publisher who can keep referring the same tool to fresh readers.