Flipkart review
Updated September 28, 2026 · AffCue Editorial Team · Facts checked September 26, 2026
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Our verdict
Flipkart's affiliate programme pays commission of 2% to 20% on retail orders and suits publishers already selling to Indian shoppers. The catch is timing: 30-60 days after order plus a INR 25,000 threshold means a new publisher waits a long time for a first payout, so plan cash flow around it.
Key facts
- Best for
- Publishers with steady Indian retail traffic and a balance that clears the payout threshold.
- Commission terms
- Up to 12% per sale (Source, checked September 26, 2026)
- Recurring commission
- No (Source, checked September 26, 2026)
- Payout threshold
- ₹25,000 (Source, checked September 26, 2026)
- Payout frequency
- 30-60 days after order (Source, checked September 26, 2026)
- Commission (%)
- 2% to 20% (Source, checked September 26, 2026)
- Verticals
- Retail (Source, checked September 26, 2026)
- Legal entity
- Flipkart Internet Private Limited (Source, checked September 26, 2026)
- Pricing model
- CPS
- Features
- Direct program
- Region
- Single country
- Official website
- flipkart.com
Apps and profiles
- Get the app
- Google Play
Pros and cons
Pros
- Commission is tied to a completed sale, cps, which suits comparison, deal roundup and cashback style pages.
- The retailer runs the programme directly, direct, and pays under Flipkart Internet Private Limited, so approval and commission decisions sit with one company.
- Commission of 2% to 20% covers a wide band, so category choice shapes what you earn per sale.
Cons
- Recurring commission: no, so every sale has to be won again from scratch.
- Coverage is single country, so there is no second market to add when a campaign stalls.
- 30-60 days after order and a INR 25,000 threshold make the first payout on a new account a slow wait.
Who it suits
- Publishers with steady Indian retail traffic who can leave a balance sitting until INR 25,000 clears.
- Coupon and deal roundup writers, since the headline rate is easy to quote: Up to 12% per sale.
- Anyone who wants the retailer itself as the counterparty, direct, rather than a network in between.
Who should look elsewhere
- EarnKaro, if you want a lifetime referral cut on top of sales: Up to 50% profit, 10% lifetime referral pays one, Flipkart pays per sale only.
- CashKaro, if you would rather earn a share of a friend's cashback, 10% of friend's cashback, than a retail commission.
- Live!Ads, if you want performance based rewards across several verticals, Performance-based affiliate rewards, instead of retail only.
Getting paid
Flipkart pays on a fixed lag of 30-60 days after order, so a sale made today is not income you can spend this month. A balance has to reach INR 25,000 before a payment is released, which keeps smaller balances sitting on the account. Publishers with steady traffic clear that bar and get paid on the same terms as larger accounts.
Where Flipkart is available
- Available
- India
Countries from the brand (Source, checked September 26, 2026)
Frequently asked questions
What commission does Flipkart's affiliate programme pay?+
Flipkart pays cost per sale, with its published terms reading Up to 12% per sale and a wider 2% to 20% range depending on the category. Because the rate moves with the offer in front of you, check the rate for the products you plan to link before you commit traffic to them.
When does Flipkart pay out, and what balance is needed?+
Payment is released 30-60 days after order, and your account has to hold INR 25,000 before a payout goes out. That lag sits on top of order confirmation, so money earned this week is not money in your account this month. New publishers should expect the first transfer to be the slowest.
Does Flipkart pay commission on repeat purchases?+
Recurring commission: no. The model is cps, a payment per completed sale, so a customer's later orders are not attributed to you unless they arrive through a fresh click. If your income depends on repeat buyers rather than new clicks, this is the part to weigh first.
What can I promote through Flipkart?+
Retail is the scope, retail, and the programme is run by the retailer itself rather than through a network, direct. Approval and commission decisions therefore sit with Flipkart, which suits publishers whose content is already built around one large marketplace instead of a spread of unrelated offers.
Which market does Flipkart's programme cover?+
Coverage is single country, and sales sent from anywhere outside that market will not convert into commission. If your audience is spread across several countries, there is no second region to add to the same account, so the programme earns from one audience only.
Who is behind the Flipkart affiliate programme?+
The programme is operated by Flipkart Internet Private Limited, the retailer's own company, and the relationship is direct, direct. There is no separate network or platform sitting between you and the commission rate, so programme queries go to Flipkart rather than to an intermediary.
Which alternatives pay a referral share instead?+
EarnKaro pays Up to 50% profit, 10% lifetime referral, which includes a lifetime referral cut, and CashKaro pays 10% of friend's cashback. Flipkart pays 2% to 20% on a sale and nothing after it, so a referral heavy model earns differently from a retail commission. Choose on how your audience buys, not on the headline rate.
Sources
- affiliate.flipkart.com checked September 26, 2026
Backs: Commission (%), Features, Pricing model, Verticals
“6 -12% Books; 6-20% Toys; Upto 5% Mobiles”
- affiliate.flipkart.com/commissions checked September 26, 2026
Backs: Region
“Grocery - Flipkart Supermart (Live in Delhi, Pune, Kolkata...) To receive payments... PAN Details... Section 194H of the Income Tax Act”
- affiliate.flipkart.com/faqs checked September 26, 2026
Backs: Commission terms, Recurring commission
“You can earn up to 12% every time a user clicks on the banner/link and makes a purchase”
- affiliate.flipkart.com/payment-information checked September 26, 2026
Backs: Payout frequency, Payout threshold
“payments are made after 30-60 days from the day when an order was made”
- affiliate.flipkart.com/terms-and-conditions checked September 26, 2026
Backs: Legal entity
“we, us, or our means Flipkart Internet Private Limited”
Compiled from 5 source pages, checked September 26, 2026. We did not open an account.
Not confirmed yet: Cookie window, Networks.
Flipkart
Publishers with steady Indian retail traffic and a balance that clears the payout threshold.