Bukalapak review
Updated September 28, 2026 · AffCue Editorial Team · Facts checked September 26, 2026
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Our verdict
Bukalapak pays Up to 10% per sale to publishers who can send Indonesian shopping traffic to its marketplace, and the join runs through Cuelinks and Shopper.com. The trade-off is timing and repetition: payouts come 60 days after validation and there is no recurring commission, so income depends on fresh orders rather than a growing tail.
Key facts
- Best for
- Publishers buying Indonesian attention who want a direct retail marketplace to send buyers to.
- Commission terms
- Up to 10% per sale (Source, checked September 26, 2026)
- Networks
- Cuelinks, Shopper.com (Source, checked September 26, 2026)
- Recurring commission
- No (Source, checked September 26, 2026)
- Payout frequency
- 60 days after validation (Source, checked September 26, 2026)
- Commission (%)
- 5% to 10% (Source, checked September 26, 2026)
- Verticals
- Retail (Source, checked September 26, 2026)
- Headquarters
- Indonesia (Source, checked September 26, 2026)
- Founded
- 2010 (Source, checked September 26, 2026)
- Pricing model
- CPS
- Features
- Direct program
- Region
- Single country
- Official website
- bukalapak.com
Apps and profiles
- Get the app
- Google Play
Pros and cons
Pros
- Commission of 5% to 10% on a cost per sale model (cps), so earnings can be checked against order volume.
- Join through Cuelinks and Shopper.com, so an account already approved on either network can be reused.
- A direct programme (direct) covering retail, which suits product deal and review content.
Cons
- Recurring commission: no, so a converted buyer pays again only on a new order.
- Payout timing is slow, with money released 60 days after validation.
- Coverage is a single market (single country), so only part of a mixed international audience is addressable.
Who it suits
- Publishers whose readers already shop on Indonesian marketplaces and buy retail goods online.
- Network publishers already running either platform in Cuelinks and Shopper.com, since Bukalapak sits inside that network list.
- Deal and review sites that can plan content around payouts of 60 days after validation.
Who should look elsewhere
- Publishers after lifetime referral commission should weigh EarnKaro, which lists Up to 50% profit, 10% lifetime referral.
- A cashback referral angle is CashKaro's, at 10% of friend's cashback, rather than a marketplace sale.
- Influenciador Magalu, at Up to 12% per sale, is the nearer comparison for a retail marketplace programme.
Commission and cookie
Bukalapak pays Up to 10% per sale, a cost per sale model (cps) rather than a lead or call payout. Recurring commission: no, so the rate applies to a completed order and stops there. That makes the maths simple, a percentage of each purchase, and it makes repeat value depend on how often buyers order again rather than on the programme paying a second time.
The company behind it
Bukalapak is a marketplace founded in 2010 and run from ID. That base sets the shape of the offer: the storefront, the traffic and the buyer all sit in the same domestic market, so both the commission and the returns come from a single national audience. A publisher's upside is tied to how much local shopping intent it can place in front of the programme.
Where Bukalapak is available
- Available
- Indonesia
Countries from the brand (Source, checked September 26, 2026)
Frequently asked questions
How much does Bukalapak pay per sale?+
Bukalapak pays Up to 10% per sale. The rate works out at 5% to 10% under a cost per sale model (cps), so earnings track completed orders rather than clicks or signups, and a publisher can scale forecast revenue against order volume.
When do payouts arrive?+
Payouts are released 60 days after validation. The wait sits after validation, so a conversion has to clear checks before money is scheduled, and new publishers plan their spending around that gap rather than around a quick monthly cycle.
Is there recurring commission on repeat orders?+
Recurring commission: no. Payouts of Up to 10% per sale land once per completed order, so a monthly figure depends on how often buyers place new orders rather than on a subscription style tail that pays again by itself.
Which networks carry the programme?+
The programme is reachable through Cuelinks and Shopper.com. Publishers already approved on either network can pick up Bukalapak campaigns there, and the join is a direct arrangement (direct) on a retail marketplace (retail) rather than a separate deal to negotiate.
Where does the programme run?+
Coverage sits in a single market: single country. Bukalapak is run from ID, and the buyers, the sellers and the orders all sit in that same country, so a publisher whose traffic is spread worldwide is promoting to a fraction of it.
What can a publisher actually promote?+
The offer covers retail, so the creative is product, deal or category content rather than a finance or software signup. The model is cps, which means a product link that converts a purchase earns, and a click that leaves without buying earns nothing.
Who is the programme built for?+
It suits publishers whose readers already shop on Indonesian marketplaces and who can wait for payouts of 60 days after validation. It fits deal sites and review pages that link straight to products. A publisher wanting a lifetime referral is looking elsewhere, since EarnKaro offers Up to 50% profit, 10% lifetime referral.
Sources
- en.wikipedia.org/wiki/Bukalapak checked September 26, 2026
Backs: Founded, Headquarters
“Bukalapak was founded in 2010”
- cuelinks.com/campaigns/bukalapak-affiliate-program checked September 26, 2026
Backs: Networks, Region
“Bukalapak Affiliate Program”
- shopper.com/partnerships/bukalapak-com-affiliate-program checked September 26, 2026
Backs: Commission (%), Commission terms, Features, Pricing model, Payout frequency, Recurring commission, Verticals
“Get up to 5-10% payout per sale”
Compiled from 3 source pages, checked September 26, 2026. We did not open an account.
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Related by the facts
Bukalapak
Publishers buying Indonesian attention who want a direct retail marketplace to send buyers to.