willbe review
Updated October 13, 2026 · AffCue Editorial Team
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Our verdict
willbe serves banking and investing through referral activity for publishers building finance content. The programme suits publishers focused on banking audiences and investing audiences who want detailed clear terms on traffic rules, approval criteria and partner support before applying.
Key facts
- Best for
- Publishers promoting banking and investing referral offers
- Commission terms
- EUR/CHF 50 per referral (Source, checked September 26, 2026)
- Verticals
- Banking, Investing (Source, checked September 26, 2026)
- Legal entity
- Liechtensteinische Landesbank AG (Source, checked September 26, 2026)
- Headquarters
- Liechtenstein (Source, checked September 26, 2026)
- Support channels
- Email, Help-centre (Source, checked September 26, 2026)
- Features
- Referral program
- Official website
- willbe-invest.com
Apps and profiles
- Get the app
- App Store
- Elsewhere
- LinkedInfacebook.cominstagram.com
Pros
Pros
- Covers banking activity through referral in a finance focused programme.
- Includes investing activity that supports portfolio related content themes.
- Provides referral activity as the core action across both verticals.
Who it suits
- Publishers focused on banking content
- Publishers focused on investing content
Frequently asked questions
What does the willbe programme cover for publishers?+
The programme covers banking and investing verticals with referral as the feature. Publishers can align banking content with one vertical and investing content with the other. Programme terms in the network define coverage and traffic rules.
Who can join the willbe programme?+
Eligibility follows the approval criteria shown in the programme terms. Publishers typically need relevant finance content and compliant traffic sources to gain acceptance. Review audience fit and content rules before applying.
How should publishers assess tracking and support?+
Publishers should verify tracking method and attribution rules in the programme terms. Partner support channels and approval steps also appear there for review. Clear expectations on tracking and support help guide promotion decisions.
Which company operates willbe?+
willbe is operated by Liechtensteinische Landesbank AG. (Source, checked September 26, 2026)
Where is willbe based?+
willbe is based in Liechtenstein. (Source, checked September 26, 2026)
Sources
- willbe-invest.com/en/about-willbe/contact checked September 26, 2026
Backs: Support channels
“service@willbe-invest.com”
- willbe-invest.com/en/about-willbe/faq checked September 26, 2026
Backs: Verticals
“willbe is a digital platform for saving and investing from Liechtensteinische Landesbank AG”
- willbe-invest.com/en/about-willbe/faq/how-can-i-validate-... checked September 26, 2026
Backs: Commission terms, Payout per sale or signup, Features
“We'll thank you with a bonus of EUR or CHF 50, depending on the reference currency of your account, for every successful referral to friends or acquaintances.”
- willbe-invest.com/en/imprint checked September 26, 2026
Backs: Headquarters, Legal entity
“9490 Vaduz, Liechtenstein”
Compiled from 4 source pages, checked October 13, 2026. We did not open an account.
Not confirmed yet: Cookie window, Networks, Recurring commission.