Udemy review

Updated September 28, 2026 · AffCue Editorial Team · Facts checked September 26, 2026

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Our verdict

Udemy pays 15% on a completed course sale, which suits publishers sending buying traffic that converts inside the window rather than weeks later. Price your content for a fast decision, and treat every checkout as a separate sale you have to earn again.

Key facts

Best for
Short-window course sales for publishers who convert quickly.
Commission terms
15% per sale via Rakuten (Source, checked September 26, 2026)
Cookie window
7 days (Source, checked September 26, 2026)
Networks
Rakuten (Source, checked September 26, 2026)
Recurring commission
No (Source, checked September 26, 2026)
Commission (%)
15% (Source, checked September 26, 2026)
Legal entity
Udemy, Inc. (Source, checked September 26, 2026)
Headquarters
United States (Source, checked September 26, 2026)
Founded
2010 (Source, checked September 26, 2026)
Support channels
Help-centre (Source, checked September 26, 2026)
Pricing model
CPS
Features
Direct program
Region
Global
Official website
udemy.com

Apps and profiles

Pros and cons

Pros

  • The payout model is cps, so a completed purchase is the only trigger to report on.
  • Joining is direct, so you deal with the operator rather than a referral chain.
  • The programme is global, so traffic from several countries can use the same links.
  • Publisher questions are answered in a help centre.

Cons

  • The cookie window of 7 days sits under the 30 day median, so a considered course buyer can fall out of credit.
  • Recurring commission is no, so a returning student pays you nothing unless they click again inside a new window.
  • Support runs on help centre only, so a stuck payout has no live person to call.
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Who it suits

  • Publishers with course buying traffic that converts inside a short window.
  • Educators and reviewers whose audience trusts a course recommendation.
  • Anyone who wants a direct relationship with Udemy, Inc. rather than a network chain.

Who should look elsewhere

  • Mintos, whose terms are Hybrid lead and CPA commission, if you would rather be paid on leads and signups.
  • Qonto, with CPA per registration plus KYB bonus, if you promote banking accounts instead of courses.
  • Admitad, at 5% per sale, if you already work inside a different network.

What the programme pays

Commission runs 15% per sale via Rakuten, and the model is cps, so payout follows a completed purchase rather than a signup. The cookie lasts 7 days from the click, which leaves little room for a slow decision. Recurring commission is no, so a student buying again pays you again only if they click and convert inside a fresh window.

Who runs it

Udemy, Inc. runs the programme, a US company founded in 2010 and headquartered in the United States. Publisher support runs through a help centre, so questions get answered in writing and a payout question never waits on a phone line. A named legal entity means contracts, tracking and commissions all sit with the same counterparty.

Frequently asked questions

How much does Udemy pay for a sale?+

Commission of 15% per completed sale, described as 15% per sale via Rakuten. The model is cps, so the money follows a purchase rather than a lead. Nothing is owed on a click that never converts, which keeps the rate easy to reason about before you commit traffic.

How long is the cookie window?+

The cookie runs 7 days, which is short for a considered purchase. The median across programmes here is 30 days, so this window sits below the typical figure. If a reader takes longer to decide than the window allows, the sale lands on somebody else's report.

Is commission recurring?+

Recurring commission is no. You earn 15% on each sale that converts, but nothing carries over from a previous month or from a student who already owns a course. If part of your audience is repeat buyers, that traffic earns nothing here.

Which network runs the programme?+

Tracking and payment run through Rakuten, so a Rakuten account is where your links and reports live. Programmes that mix several networks are convenient but harder to read. Here there is a single relationship to learn and a single reporting view to check, which suits a publisher who wants a simple setup.

Do I join direct or through a referral chain?+

Joining is direct, meaning you apply to the programme itself rather than joining through a separate referral chain. That keeps the relationship short: a single application, a clear set of terms, and Rakuten behind the links. Nothing here routes you through a third party to get started.

Which countries can take part?+

Availability is global: the programme is not tied to a single market, so publishers in more than one country can work with the same terms. Currency and tax treatment still follow where you are registered, and that part is worth checking before you publish links.

How does this compare with the finance programmes listed nearby?+

If you promote finance products rather than courses, look elsewhere. Mintos lists Hybrid lead and CPA commission, Qonto lists CPA per registration plus KYB bonus, and Admitad lists 5% per sale. Those structures pay on leads, registrations or sales in their own verticals, not on a course checkout.

Sources

Compiled from 5 source pages, checked September 26, 2026. We did not open an account.

Udemy

Udemy

Short-window course sales for publishers who convert quickly.

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