PANDA Tierversicherungen review

The stated pay is CPC up to Rs 0.18 per click. That is a per click figure, so the money is earned when a reader arrives, not when a policy is bound. No sale or lead rate is attached to the offer, which keeps the tracking simple for a publisher.

Recurring commission: no. A reader who takes a policy and renews it later adds nothing, so the value sits entirely in the first click at CPC up to Rs 0.18 per click. For insurance, where cover can run on year after year, that flat line is worth weighing before you commit traffic.

The offer sits on Cuelinks, so an account with that network is the route in. Tracking links and campaign materials come through the network rather than from the insurer, which suits publishers who already work this way and want everything in one dashboard.

The programme runs in a single market (single country), so traffic from anywhere else has no route to a pay. A publisher whose audience sits inside that market can send readers across without checking country before each click, which is the simplest case for the offer.

It belongs to PANDA InsurTech GmbH, the insurer behind the tier policies readers are being sent to. A named company in the imprint is what a publisher looks for when deciding whether to pass on a reader, and it means questions about the cover go to the party that issued it.

Support runs on email and phone. That covers the questions a publisher actually receives: a quote that behaved oddly, or a claim reference a reader wants checked. Both routes lead to the insurer, so a reader's problem is handled by the party that wrote the cover.

Most insurance programmes on the site do not pay recurring commission: 94.7%. This one sits in that group, with CPC up to Rs 0.18 per click as the whole deal. Publishers who want a payout tied to a completed action can weigh Hybrid lead and CPA commission or CPA per registration plus KYB bonus instead.