Lassie review

Updated September 28, 2026 · AffCue Editorial Team · Facts checked September 26, 2026

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Our verdict

Lassie pays Up to 75 EUR per dog sale for a completed pet policy sale, with recurring commission listed as no, so it suits publishers promoting pet insurance on a one-off basis. The 30 day window means the click has to land close to the decision.

Key facts

Best for
Publishers selling pet insurance to europe readers on a pay per sale basis.
Commission terms
Up to 75 EUR per dog sale (Source, checked September 26, 2026)
Cookie window
30 days (Source, checked September 26, 2026)
Recurring commission
No (Source, checked September 26, 2026)
Payout per sale or signup
€75 (Source, checked September 26, 2026)
Verticals
Insurance (Source, checked September 26, 2026)
Legal entity
Lassie AB (Source, checked September 26, 2026)
Headquarters
Sweden (Source, checked September 26, 2026)
Founded
2020 (Source, checked September 26, 2026)
Support channels
Email, Chat, Help-centre (Source, checked September 26, 2026)
Pricing model
CPA
Features
Direct program, Referral program
Region
Europe
Official website
lassie.co

Pros and cons

Pros

  • Commission pays Up to 75 EUR per dog sale on a completed sale, so a finished policy triggers the money.
  • The 30 day window sits at the middle of the site range.
  • Both direct and referral wording work, since direct and referral are accepted.
  • Support runs on email, chat and help centre, so tracking questions have somewhere to go.

Cons

  • Recurring commission is listed as no, so a renewal pays nothing after the first sale.
  • The 30 day window is brief beside the site maximum of 365 days.
  • The programme runs in europe only, so traffic from other markets earns nothing.
Lassie

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Scored 9.1 / 10 by AffCue.

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Who it suits

  • Publishers with pet and animal content where the sale lands soon after the click.
  • Sites aimed at europe readers who can act on a per sale bounty.
  • Anyone paid per conversion rather than on revenue share or a retainer.

Who should look elsewhere

  • Publishers who want revenue share on renewals, since recurring commission is listed as no.
  • Mintos, on Hybrid lead and CPA commission, if lead based wording fits your traffic better.
  • Admitad, on 5% per sale, if a share of sale value beats a flat bounty.

What the programme pays

Commissions run Up to 75 EUR per dog sale and the model is cpa, so the payout follows a completed sale rather than a click. The cookie window of 30 days gives a reader time to read a policy document and still convert. Recurring commission is listed as no: a policy that renews each year pays nothing on the renewal, so every sale has to be won again.

Who runs it

The programme is run by Lassie AB, a company founded in 2020 and based in Sweden. Publisher support runs on email, chat and help centre, so a question about tracking or a payment can go straight to a person over chat or email, with a help centre for the routine answers. Contacts come from a named legal entity rather than an anonymous dashboard.

How Lassie compares

Where Lassie is available

Available
France, Germany, Sweden

Countries from the brand (Source, checked September 26, 2026)

Frequently asked questions

How much does Lassie pay for a sale?+

Commission runs Up to 75 EUR per dog sale and the model is cpa, so the money follows a completed policy sale. There is no lead fee or click payment in the structure. A subscriber who stays with the policy adds nothing afterwards, because recurring commission is listed as no.

How long is the cookie window?+

The window is 30 days from the click. That places it in the middle of the site range, 30 to 60, rather than at the long end. On cookie window it ranks 39 of 129 brands, which is worth knowing for pet content that converts slowly.

Is there any recurring commission?+

Recurring commission is listed as no, so a renewal year pays nothing. Programmes on this site that pay no recurring commission are 55.5% of the total, against 44.5% for those that do. That share is normal for a single sale bounty, but it caps lifetime value per subscriber.

Which markets can publishers promote it in?+

The programme runs in europe, so it is a regional offer rather than a global one. A single country programme is 39.5% of site programmes, and global programmes are 40.4%. If most of your audience sits outside the region, the sale will not be attributed to you.

What can I actually promote?+

The programme covers insurance only, so a pet focused publisher has a clear match and a generalist has little to place. Insurance is the whole of the category here, with 46 brands listed in that group. The commission is tied to a policy sale, so a comparison page is the natural fit.

What support do publishers get?+

Support runs on email, chat and help centre, which covers email, chat and a help centre. A phone line is not among the channels listed. Help centres appear on 58.9% of site programmes, so the self service route is the normal expectation rather than a bonus.

Can I use both direct links and referral wording?+

Yes, direct and referral are both supported, so a review post and a spoken recommendation can both earn. On this site 76.8% of programmes allow direct promotion and 52% allow referral wording, which makes Lassie a normal choice on both counts.

Sources

Compiled from 6 source pages, checked September 26, 2026. We did not open an account.

Not confirmed yet: Networks.

Lassie

Lassie

Publishers selling pet insurance to europe readers on a pay per sale basis.

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