iwoca review
Updated September 28, 2026 · AffCue Editorial Team · Facts checked September 26, 2026
We earn a commission when you sign up through links on this site. Partner status can affect where a brand appears in our rankings.
Our verdict
iwoca pays commission per funded client on a CPA model, so publishers earn when a loan is approved and funded rather than on sign-ups. It suits UK-focused lenders' advisers and niche finance writers. Recurring commission is not part of the deal, so earnings are one-off per funded client.
Key facts
- Best for
- UK publishers sending qualified lending traffic to a direct broker programme.
- Commission terms
- Commission per funded client (Source, checked September 26, 2026)
- Recurring commission
- No (Source, checked September 26, 2026)
- Verticals
- Lending (Source, checked September 26, 2026)
- Legal entity
- iwoca Ltd (Source, checked September 26, 2026)
- Headquarters
- United Kingdom (Source, checked September 26, 2026)
- Founded
- 2012 (Source, checked September 26, 2026)
- Support channels
- Email, Phone (Source, checked September 26, 2026)
- Pricing model
- CPA
- Features
- Direct program
- Region
- Single country
- Official website
- iwoca.co.uk
Apps and profiles
- Elsewhere
- WikidataWikipediaXTrustpilot
Pros and cons
Pros
- CPA commission per funded client, Commission per funded client, so payment follows funding rather than a lead
- Direct programme, direct, which keeps the relationship with the brand
- Lending is the vertical, lending, so the offer is specific to loan advisers
- Support runs on email and phone, including phone
Cons
- Recurring commission is not offered, so each funded client pays once
- Region is single country, which limits traffic outside the home market
- Verticals cover lending only, with no second category to cross-sell
Who it suits
- UK finance publishers with lending intent traffic
- Brokers and introducers who already work in lending
- Niche writers on small business and growth funding
Who should look elsewhere
- Mintos, whose Hybrid lead and CPA commission mixes lead and CPA payouts
- Qonto, whose CPA per registration plus KYB bonus pays on registration rather than funding
- Anyone needing repeat income, since recurring commission is not offered here
Commission and cookie
Commission is Commission per funded client, and the model is cpa, meaning payment lands on funded clients rather than raw applications. Recurring commission is not part of the deal, so a client pays once. For context, lending programmes on AffCue run a median cookie window of 90, and 76.7% of them use CPA. Qonto pays CPA per registration plus KYB bonus, Mintos runs Hybrid lead and CPA commission.
The company behind it
The programme belongs to iwoca Ltd, headquartered in the United Kingdom and founded in 2012. Partner contact runs through email and phone, which covers email and phone. Across lending programmes on AffCue, phone support appears on 50% and email on 61.9%, so iwoca matches the wider category pattern on both.
Where iwoca is available
- Available
- United Kingdom
Countries from the brand (Source, checked September 26, 2026)
Frequently asked questions
What does iwoca pay commission on?+
Commission is Commission per funded client under a cpa model, so a payout depends on the client reaching funded status. Applications that do not fund do not commission. That is different from a per-registration or per-lead deal.
Is there recurring commission at iwoca?+
Recurring commission is not offered. Each funded client produces a single payment rather than a series. Publishers who rely on monthly repeat income should read that as the main limit of the programme.
How long is the iwoca cookie window?+
The programme is a direct deal, and commission attaches to a funded client rather than a fixed window. Lending programmes on AffCue run a median window of 90 days, so attribution here leans on the funding milestone.
Where does iwoca accept traffic from?+
The region is single country, so the offer is aimed at one home market. Traffic from outside it has less value to a publisher. Publishers with an international audience will earn less than UK-focused sites.
What verticals does iwoca cover?+
The vertical is lending, meaning the programme sits squarely in business and growth lending. There is no second category such as banking or insurance attached to it, so the same traffic cannot be monetised twice here.
Which publishers suit the iwoca programme?+
It suits UK publishers whose traffic reaches borrowers or brokers, and advisers who already work in lending. Because commission pays per funded client, Commission per funded client means converting intent matters more than raw volume. Intro-only audiences with no funding guidance will see fewer payouts.
How does iwoca compare with Qonto for publishers?+
Qonto pays CPA per registration plus KYB bonus, which can pay earlier than a funded client milestone. Mintos, by contrast, runs Hybrid lead and CPA commission. iwoca is the stricter of the three because payout waits on funding.
Who runs the iwoca programme and how do publishers reach them?+
The programme sits with iwoca Ltd, a company founded in 2012 and based in the United Kingdom. Contact runs through email and phone, giving publishers both email and phone routes to the partner team.
Sources
- iwoca.co.uk checked September 26, 2026
Backs: Support channels
“Open Mon-Fri 9-6pm 020 3778 0274”
- iwoca.co.uk/broker checked September 26, 2026
Backs: Commission terms, Features, Pricing model, Recurring commission, Region, Verticals
“Our introducer portal allows you to refer clients for iwoca business loans”
- iwoca.co.uk/compliance/customer-privacy-policy checked September 26, 2026
Backs: Legal entity
“Personal data we collect will be held by iwoca Ltd”
- preqin.com/data/profile/asset/iwoca-ltd/104735 checked September 26, 2026
Backs: Founded, Headquarters
“Iwoca Ltd, founded in 2012 and headquartered in London”
Compiled from 4 source pages, checked September 26, 2026. We did not open an account.
Not confirmed yet: Cookie window, Networks.