Updated October 13, 2026 · AffCue Editorial Team
Europ Assistance vs Go2Africa
Europ Assistance
Go2Africa
Higher score in this comparison
Where Europ Assistance and Go2Africa differ
| Compare | Europ AssistanceReviewSee alternativesSee alternatives | Go2AfricaReviewSee alternativesSee alternatives |
|---|---|---|
| Commission terms | Earning commissions | 2% per booking, $0.50-$30 per lead |
| Verticals | Travel, InsuranceCovers more | Travel |
| Cookie window | Not confirmed | 30 days |
| Networks | Not confirmed | Awin |
| Recurring commission | Not confirmed | No |
| Payout frequency | Not confirmed | monthly via Awin |
| Commission (%) | Not confirmed | 2% |
| Payout per sale or signup | Not confirmed | $0.50 to $30 |
We earn a commission when you sign up through links on this site. Partner status can affect where a brand appears in our rankings.
Key differences
- Support channels: only Go2Africa offers Phone, Help centre.
- Region: only Europ Assistance offers North america.
- Region: only Go2Africa offers Global.
- Verticals: only Europ Assistance offers Insurance.
Our verdict on each
Europ Assistance
For publishers balancing focused verticals against generalist networks, Europ Assistance provides an affiliate programme covering travel and insurance. The programme addresses publishers with North America audiences who want to review terms, traffic rules and approval criteria carefully in the network.
Go2Africa
Go2Africa suits travel publishers with a safari and lodge audience: it pays 2% of each booking plus a lead fee, monthly through Awin. The 30 day cookie matches the travel norm, support runs on email, phone and help centre, and the sums stay small enough that volume decides.
How they place
| Ranking | Europ Assistance | Go2Africa |
|---|---|---|
| Travel programs | 26 of 34 | 15 of 34 |
Every fact side by side
| Fact | Europ Assistance | Go2Africa |
|---|---|---|
| Pricing model | Not confirmed | CPL, CPS |
| Features | Not confirmed | Direct |
| Region | North america | Global |
| Headquarters | Not confirmed | South Africa |
| Support channels | Email, Phone, Help centreCovers more |
Where each stands against the rest
| Fact | Europ Assistance | Go2Africa | Median |
|---|---|---|---|
| Cookie window | Not confirmed | 30 daysat the median | 30 days |
| Commission (%) | Not confirmed | 2%lowest quarter | 12% |
| Payout per sale or signup | Not confirmed | $0.50 to $30lowest quarter | $160 |
Median across 177 listed affiliate programs.
Pros and cons
Europ Assistance
Pros
- Affiliate coverage spans travel and insurance verticals for aligned content
- North America scope supports clear geographic evaluation for programme planning
- Dual vertical focus creates distinct angles for partnership review
Go2Africa
Pros
- Both a booking share of 2% and a per lead payment, so research traffic counts.
- A 30 day cookie, the same as the travel median of 30.
- Payouts run monthly via Awin.
Cons
- Recurring commission is a no, so a repeat reader pays nothing.
- A booking share of 2% is thin next to Divebooker Distribution Partner at 30% revenue share per liveaboard booking.
- The 30 day window ranks 39 of 129 on this measure.
Who each suits
Europ Assistance
Who it suits
- Travel content publishers
- Insurance content publishers
Go2Africa
Who it suits
- Publishers whose readers book safaris, lodges and tours
- Travel blogs and newsletters that can plan around a monthly payout
- Sites sending traffic to enquiry forms as well as booking pages
Who should look elsewhere
- Publishers after a big revenue share: Divebooker Distribution Partner pays 30% revenue share per liveaboard booking.
- Cashback comparison publishers: CashKaro pays 10% of friend's cashback.
- Publishers hunting recurring income, since recurring commission is a no here.
Country by country
| Country | Europ Assistance | Go2Africa |
|---|---|---|
| United States | Yes | No |
Questions about each
Europ Assistance
What verticals does the Europ Assistance affiliate programme cover?+
The Europ Assistance affiliate programme covers travel and insurance verticals. North America is the region for publisher activity. Review the programme terms for definitions of accepted content and approval steps before applying.
Who can join the Europ Assistance affiliate programme?+
Publishers with travel or insurance audiences can consider the Europ Assistance programme. Approval depends on criteria published in the programme terms. Check content standards, traffic rules and acceptance steps there to assess alignment before applying.
Go2Africa
How much does Go2Africa pay for a booking?+
Bookings pay 2% under the stated terms of 2% per booking, $0.50-$30 per lead. That share is thin, so a publisher needs steady enquiry volume to make it worthwhile, and the lead payment can add up faster than the booking share when your content drives research rather than direct checkout.
Does the Go2Africa program pay per lead or per sale?+
Both. The model is cost per lead and cost per sale, and 2% per booking, $0.50-$30 per lead sets the two rates. A lead payment of $0.50 to $30 means a content site that collects enquiries can earn before any trip is booked, which suits safari research pages more than a hard sell.
Other matchups
Europ Assistance
Go2Africa