ERGO Group review

The programme pays Up to 80 EUR per sale on a cpa basis, so the fee is tied to an approved sale rather than a share of what the reader spends. A listed CPA of €70 shows the kind of amount a single confirmed policy can be worth. Payment for that sale follows the payout schedule rather than landing as an instant credit.

The cookie window runs 60 days from the click, which places ERGO Group 23 among 129 programmes ranked on that measure. Insurance offers tend to involve reading before a quote is entered, so the longer window gives comparison pages room to explain a policy before the reader decides.

Recurring commission is no. Once a reader becomes a policyholder, that sale earns once and the programme pays nothing further on the same policy. Publishers who want income that keeps arriving after the sale have to look at models built on renewal, which ERGO Group does not offer.

The region is a single market, and insurance is the only vertical offered, so the programme is built around insurance quotes in that country alone. Traffic from other markets has no matching offer to send to, which matters for a site whose audience is spread across several countries.

Earnings are released 3 months after online close, so a confirmed sale is not credited straight away. The schedule is the main practical difference from programmes that pay on a monthly cycle, and publishers who treat affiliate income as rent need to fund the gap themselves.

The programme runs through financeAds and is signed up as a direct agreement (direct), so publisher terms sit with the network rather than with a separate subnetwork. The contracting party named for the programme is ERGO Group AG, which is who pays the commission.

Admitad works on 5% per sale, so it grows with order value, while ERGO Group pays a fixed Up to 80 EUR per sale. Qonto offers CPA per registration plus KYB bonus, and Mintos combines Hybrid lead and CPA commission. A flat fee suits sites that convert on explained insurance products rather than on basket size.

The model is cpa, so the fee attaches to a confirmed sale and not to a lead that never converts. Mintos mixes in a lead payment, described as Hybrid lead and CPA commission, and Qonto adds a bonus on top of CPA per registration plus KYB bonus. A lead component would suit a page that sends many readers who never finish a quote.