Updated September 29, 2026 · AffCue Editorial Team
Bitpanda vs Kraken
What sets them apart
| Compare | ||
|---|---|---|
| Commission terms | Up to 20% revenue share | 20% lifetime revenue share |
| Recurring commission | No | YesHas it |
| Commission (%) | up to 20% | 20% |
| Verticals | Investing, CryptoCovers more | Crypto |
| Cookie window | Not confirmed | 180 days |
| Payout frequency | Not confirmed | Monthly via Impact |
Same on both: Networks (Impact).
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Key differences
- Recurring commission: only Kraken.
- Pricing model: only Bitpanda offers CPA.
- Region: only Bitpanda offers Europe.
- Region: only Kraken offers Global.
- Verticals: only Bitpanda offers Investing.
Our verdict on each
Bitpanda
Bitpanda offers Up to 20% revenue share on a CPA and revenue share basis, and the programme runs in europe through Impact. It suits publishers with an investing or crypto audience, and less suited to anyone counting on recurring payouts from a referred account each month.
Kraken
Kraken pays 20% lifetime revenue share with recurring commission for life, and a cookie window of 180 gives crypto readers room to decide. It suits publishers with an audience that already trades digital assets and can wait out that window, and suits them less if they want a fixed payment per signup.
Earnings on 10 sales of 100
Bitpanda
up to 200
up to 20% of 1,000
Kraken
200
20% of 1,000
Both come to the same total.
Worked out from the stated prices and rates; your own total depends on how you use it. Facts checked September 26, 2026.
Where each is licensed and available
| Country | Bitpanda | Kraken |
|---|---|---|
| Region | Europe | Global |
How they place
| Ranking | Bitpanda | Kraken |
|---|---|---|
| Finance affiliate programs | 86 of 425 | 24 of 425 |
| Crypto and Web3 programs | 7 of 22 | 2 of 22 |
Every fact side by side
| Fact | Bitpanda | Kraken |
|---|---|---|
| Pricing model | CPA, RevshareCovers more | Revshare |
| Features | Direct, Referral | Direct, Referral |
| Region | Europe | Global |
| Legal entity | Bitpanda GmbH | Not confirmed |
| Headquarters | Austria | Not confirmed |
| Founded | 2014 | Not confirmed |
| Support channels | Email, Help centre | Not confirmed |
Where each stands against the rest
| Fact | Bitpanda | Kraken | Median |
|---|---|---|---|
| Cookie window | Not confirmed | 180 dayshighest quarter | 30 days |
| Commission (%) | up to 20%above the median | 20%above the median | 12 |
Median across 167 listed affiliate programs.
Pros and cons
Bitpanda
Pros
- Payout routes come in both forms: cpa and revshare means a signup and a share of referred revenue both count.
- The deal is Up to 20% revenue share reaching up to 20%, against the flat 5% per sale Admitad lists.
- Runs on Impact, so tracking, approvals and payouts sit inside an established network rather than a brand built in house.
Cons
- Recurring commission is not offered, so a referred account that keeps trading pays nothing after its first conversion.
- Coverage stops at europe, which leaves a publisher with mainly North American or Asian traffic without an offer to promote.
- Impact is the only network listed, so there is no second platform to compare cookie handling or approval speed against.
Kraken
Pros
- 20% lifetime revenue share keeps paying for as long as the referral trades, since recurring commission is part of the deal.
- A cookie window of 180 is longer than most crypto programmes, whose upper quartile sits at 75.
- Payouts run monthly through Impact, and the programme sits on Impact.
Cons
- The offer covers crypto only, so a general finance site has no second vertical to promote.
- revshare commission means no standalone bounty for a signup, unlike Mintos at Hybrid lead and CPA commission.
- Revenue share of 20% lifetime revenue share pays less per referral than a per-registration deal such as Qonto's CPA per registration plus KYB bonus.
Who each suits
Bitpanda
Who it suits
- Publishers with an audience in europe that already reads about investing and crypto.
- Sites willing to keep a platform mentioned over time, since cpa and revshare rewards referred accounts that go on to trade.
- Review pages and newsletters that mix banner links with written referral mentions, which direct and referral tracking supports.
Who should look elsewhere
- Publishors who need income to repeat monthly: Bitpanda pays no recurring commission, and Qonto's CPA per registration plus KYB bonus is the per signup structure to weigh against it.
- Lead gen publishers: Mintos's Hybrid lead and CPA commission fits a lead priced model that a share of account revenue does not.
- Anyone who wants a flat per sale payout: Admitad's 5% per sale is easier to forecast than Up to 20% revenue share.
Kraken
Who it suits
- Publishers writing about digital asset trading who can wait out a window of 180.
- Networks and media already working with Impact and comfortable with a monthly payout cycle.
- Sites with readers beyond a single market, since the region is listed as global.
Who should look elsewhere
- Publishers chasing a fixed cash payment per signup, since Qonto pays CPA per registration plus KYB bonus.
- Anyone who wants a simple per-sale deal, since Admitad pays 5% per sale.
- Sites outside crypto, because the offer covers crypto only.
Questions about each
Bitpanda
How much does the Bitpanda affiliate programme pay?+
The stated deal is Up to 20% revenue share, with a headline rate of up to 20%. Payouts run on cpa and revshare, so a publisher can be paid per signup and also take a slice of what referred accounts generate. Revenue share keeps paying as those accounts trade, which favours sites with an engaged readership over send and forget traffic.
Does Bitpanda pay commission again on referred accounts each month?+
Recurring commission is not offered. The programme pays Up to 20% revenue share under cpa and revshare, and a referral counts once rather than paying on every later deposit or trade. That makes monthly income depend on fresh signups, so publishers with steady new traffic do better here than those relying on one audience converting slowly.
Kraken
What commission does the Kraken affiliate program pay?+
Kraken pays 20% lifetime revenue share, so the payout is a share of what referred traders generate rather than a fixed amount per signup. The model is listed as revshare, which means earnings follow trading activity over time. A publisher with a large but inactive audience earns less here than on a per-registration deal.
How long is the cookie window on Kraken?+
The window is 180, which puts Kraken at 6 of 129 brands ranked on cookie length, and well past the crypto listings whose upper quartile sits at 75. A long window lets a reader read a guide, open an account and deposit later, which is normal in crypto.