AXA review
Updated September 28, 2026 · AffCue Editorial Team · Facts checked September 26, 2026
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Our verdict
AXA pays Up to £120 CPA on a cpa model, with a 30 day window and no recurring commission, so it suits publishers who can land a sale inside that window. Support runs on email only, and single country coverage limits it to a single market.
Key facts
- Best for
- Insurance publishers who can close a sale inside a 30 day cookie window.
- Commission terms
- Up to £120 CPA (Source, checked September 26, 2026)
- Cookie window
- 30 days (Source, checked September 26, 2026)
- Networks
- Awin (Source, checked September 26, 2026)
- Recurring commission
- No (Source, checked September 26, 2026)
- Payout frequency
- Monthly validation (Source, checked September 26, 2026)
- Payout per sale or signup
- £120 (Source, checked September 26, 2026)
- Verticals
- Insurance (Source, checked September 26, 2026)
- Legal entity
- AXA S.A. (Source, checked September 26, 2026)
- Headquarters
- France (Source, checked September 26, 2026)
- Founded
- 1921 (Source, checked September 26, 2026)
- Support channels
- Email (Source, checked September 26, 2026)
- Pricing model
- CPA
- Features
- Direct program
- Region
- Single country
- Official website
- axa.com
Pros and cons
Pros
- Commission is Up to £120 CPA per qualified sale, a named figure rather than a range.
- cpa on a single vertical, insurance, so tracking stays simple.
- Monthly validation keeps the payout rhythm predictable.
- A direct programme, so publishers deal with the brand rather than a reseller.
- A 30 day window, in line with the median across the finance set.
Cons
- Recurring commission is listed as no, so a sale pays once and nothing after.
- Support runs on email only, with no phone or chat route for questions.
- single country means a single market, so traffic elsewhere adds no commission.
- The 30 day window sits at the bottom of the insurance range, which reaches 90 days.
Who it suits
- Publishers focused on insurance who can drive a completed sale inside 30 days.
- Anyone comfortable with a cpa payout and Monthly validation settlement.
- Sites whose audience sits inside a single country market.
Who should look elsewhere
- Publishers chasing residual income, because recurring commission is listed as no.
- Anyone who needs phone or chat support, since support runs on email only.
- Those wanting a multi market offer, as single country coverage is a single market.
Commission and cookie
AXA pays Up to £120 CPA on a cpa model, with the cpa model set out as the only commission structure. The cookie window is 30 days, so a reader who arrives and leaves has to return or convert inside that span for the sale to count. Recurring commission is listed as no, which means a publisher is paid on the sale and not on any later policy renewal or account value. The vertical is insurance only, and the programme runs as a direct arrangement. Compared with the alternatives here, Mintos pays on a hybrid lead and CPA basis, Qonto pays a CPA per registration with a bonus on completed verification, and Admitad pays a percentage per sale, so AXA sits in the middle on structure and lacks the lead payment Mintos offers. On timing, the 30 day window matches the median cookie window in the finance set and the insurance set, while the upper end of the insurance group reaches 90 days, so a longer window is available elsewhere.
The company behind it
The programme is run by AXA S.A., which is headquartered in France and was founded in 1921, so the contract sits with a long established insurer rather than a new entrant. The programme is reached through Awin, the network that also carries the offer, and coverage is a single country footprint, which keeps the target market narrow. Publisher support runs on email, and email is the only channel listed, so questions go by written reply. The category offered is insurance, matching the insurance side of the directory, and no licences are listed for the programme itself. Support by email is a common pattern across the wider set, where 66.1% is among the most frequent channels, so a publisher with an email based workflow will not find the process unusual.
Where AXA is available
- Available
- United Kingdom
Countries from the brand (Source, checked September 26, 2026)
Frequently asked questions
How much does AXA pay per sale?+
AXA pays Up to £120 CPA. The rate is stated as a figure per qualified sale rather than a percentage, and it sits on a cpa basis. Nothing further accrues after the sale, because recurring commission is listed as no.
How long is the AXA cookie window?+
The cookie window is 30 days. A sale has to complete inside that window for the commission to trigger. For context, the finance set has a median window of 30 days and an upper quartile of 60 days.
Does AXA pay recurring commission on renewals?+
Recurring commission is listed as no. A publisher is paid for the sale itself and not for later renewal or retained value on the policy. Recurring models exist elsewhere, since 44.5% of the programmes in the set pay on a recurring basis.
Which network runs the AXA programme?+
The programme runs on Awin, and it is set up as a direct arrangement, so the publisher works with the brand through the network. Network choice matters for tracking and reporting, and the same network carries many offers in the finance and insurance sets.
Which countries can earn from AXA?+
Coverage is a single country footprint, which means a single market. A publisher whose traffic sits in other markets will see the same Up to £120 CPA terms but very few converting sales. The brand behind the offer is AXA S.A., headquartered in France.
How are AXA commissions paid out?+
Payment runs on Monthly validation. The programme lists no recurring commission, so earnings depend on volume of completed sales inside the 30 day window. Publisher questions go to the account team by email.
How does AXA compare with Mintos for publishers?+
Mintos pays Hybrid lead and CPA commission, which covers leads as well as conversions, while AXA pays on a cpa basis with recurring commission listed as no. Both sit in the finance directory, so the choice turns on whether a publisher can generate completed sales or only initial interest.
What kind of publisher is AXA a fit for?+
AXA suits publishers whose audience is concentrated in a single country market and who can close an insurance sale inside 30 days. The category is insurance, and support runs on email. Publishers who need phone or chat help, or who want residual income, would be better served elsewhere.
Sources
- en.wikipedia.org/wiki/AXA checked September 26, 2026
Backs: Legal entity, Founded, Headquarters
“AXA S.A.”
- ui.awin.com/merchant-profile/12425 checked September 26, 2026
Backs: Payout frequency, Recurring commission, Support channels
“sales will be validated monthly”
- ui.awin.com/merchant-profile/12435 checked September 26, 2026
Backs: Commission terms, Cookie window, Payout per sale or signup, Features, Pricing model, Networks, Region, Verticals
“up to: £10 commission for policies under £99.99; £40 commission for policies priced £100 - £199.99”
Compiled from 3 source pages, checked September 26, 2026. We did not open an account.