Amazon review
Updated September 28, 2026 · AffCue Editorial Team · Facts checked September 26, 2026
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Our verdict
Amazon's programme pays per sale, and that single point settles most comparisons here. It suits publishers who promote retail products and want payment for each converted order rather than a recurring cut. Fees run up to 10% per sale to a direct publisher base spread across global reach.
Key facts
- Best for
- Retail product reviewers chasing order volume rather than lifetime value.
- Commission terms
- up to 10% per sale (Source, checked September 26, 2026)
- Recurring commission
- No (Source, checked September 26, 2026)
- Commission (%)
- 10% (Source, checked September 26, 2026)
- Verticals
- Retail (Source, checked September 26, 2026)
- Support channels
- Help-centre (Source, checked September 26, 2026)
- Pricing model
- CPS
- Features
- Direct program
- Region
- Global
- Official website
- amazon.com
Pros and cons
Pros
- Fees run up to 10% per sale on a cps model, so earnings are easy to explain and forecast.
- Coverage is global, so one programme reaches catalogues well beyond a single market.
- The arrangement is direct, so publisher payouts come from the brand rather than a network.
- The vertical is retail, a category whose programmes carry a median publisher base of 97,000.
Cons
- Recurring commission: no, so a customer who returns to buy adds nothing to a publisher's balance.
- Support runs on help centre only, so account questions are answered through a help centre.
- The listed vertical is retail, so publishers outside general retail have little here to promote.
Who it suits
- Publishers with retail product pages who can turn short buying-intent traffic into completed orders.
- Sites that prefer a flat per sale percentage they can state plainly in a comparison table.
- Ecommerce retail publishers who want global reach under a direct arrangement.
Who should look elsewhere
- Publishers chasing recurring income, since recurring commission is no here while Jasper Affiliate Program pays 25-30% recurring for 12 months.
- Anyone after the largest rate in this set, because FirstPromoter lists 25% to 35% recurring for 12 months.
- Software reviewers who want a first-year cut, where Monday.com Affiliate lists Up to 100% first-year sales.
Commission and cookie
Amazon runs a cost per sale model, so a publisher is paid for completed orders at fees of up to 10% per sale. Recurring commission: no, and a customer who returns to buy again adds nothing to the balance. The rate therefore rewards volume of single purchases, which is why the model is listed as cps rather than a recurring share.
Frequently asked questions
How much does Amazon pay affiliates per sale?+
Fees run up to 10% per sale on completed orders, listed as a cps model. The figure is a ceiling rather than a flat rate on everything, so a publisher's own conversion rate decides the real return. A page with plenty of buying-intent retail traffic will earn more than a site with general browsing traffic.
Does Amazon pay recurring commission?+
Recurring commission: no, so a payment is tied to the sale your link produced and a repeat purchase from the same customer adds nothing. Publishers who want a cut that keeps paying after the first conversion can compare Jasper Affiliate Program at 25-30% recurring for 12 months.
Which model does the Amazon programme use?+
The model is cps, a cost per sale arrangement, and the feature is direct, so the relationship sits with the brand rather than a separate network. Recurring commission: no, which makes each completed order the unit that earns.
Where does the Amazon programme run?+
Region is listed as global, and the vertical is retail. That pairing suits a publisher whose audience shops across markets and buys general merchandise, rather than a site built around a single country's service or a single sector.
What support do Amazon affiliates get?+
Support runs on help centre. For a programme this size that is the practical limit on contact, so a publisher who wants a personal account manager or a phone answer is better served by a programme with a wider channel mix.
Who does the Amazon programme suit?+
Publishers who already have retail product traffic and can measure completed orders, because fees of up to 10% per sale reward fresh purchases rather than a retained audience. It fits a deals page or a comparison table, and the global listing suits audiences that shop across markets.
How does Amazon compare with higher paying alternatives?+
Amazon pays a per sale figure with nothing after it, while Jasper Affiliate Program lists 25-30% recurring for 12 months and FirstPromoter lists 25% to 35% recurring for 12 months. For a software publisher, Monday.com Affiliate at Up to 100% first-year sales is the larger rate of the group.
Sources
- affiliate-program.amazon.com checked September 26, 2026
Backs: Features, Commission (%), Commission terms, Pricing model, Recurring commission, Region, Verticals
“Amazon Associates - Amazon's affiliate marketing program”
- amazon.com/gp/help/customer/display.html checked September 26, 2026
Backs: Support channels
“Welcome to Amazon Customer Service”
Compiled from 2 source pages, checked September 26, 2026. We did not open an account.
Not confirmed yet: Cookie window, Networks.