AdMarula review
Updated September 28, 2026 · AffCue Editorial Team · Facts checked September 26, 2026
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Our verdict
AdMarula runs a straightforward CPA, CPC and CPL programme where publishers keep their own commission and advertisers add 30% on top of publisher commission on top. It suits publishers who can clear ZAR 500 before the payout run on the 20th of each month, and who prefer a single account over juggling several dashboards.
Key facts
- Best for
- Publishers who can clear ZAR 500 before the 20th of each month.
- Commission models
- CPA, Cpc, CPL (Source, checked September 26, 2026)
- Minimum payout
- ZAR 500 (Source, checked September 26, 2026)
- Payout frequency
- 20th of each month (Source, checked September 26, 2026)
- Advertiser fee
- 30% on top of publisher commission (Source, checked September 26, 2026)
- Official website
- admarula.com
Pros and cons
Pros
- Publisher commission stands on its own, with 30% on top of publisher commission charged to the advertiser on top.
- A single account covers cpa, cpc and cpl for leads, clicks and completed actions.
- Payments land on 20th of each month, a fixed date each month to plan around.
Cons
- The ZAR 500 threshold is high: AdMarula ranks 37 of 105 on minimum payout.
- Models stop at cpa, cpc and cpl, with no revenue share or recurring pay listed.
- Payouts run on 20th of each month only, so a late month waits for the next cycle.
Who it suits
- Publishers wanting click, lead and action offers in a single account rather than the cpa setup at A8.net.
- Publishers happy with per lead and per click pay instead of the PPL, PPLR and PPS mix at AWEmpire.
- Publishers with steady traffic who clear ZAR 500 each cycle without needing the revenue share in cpa, cpl and cps.
Who should look elsewhere
- Publishers chasing revenue share, since AdMarula lists cpa, cpc and cpl and Admitad adds it in cpa, cpl and cps.
- Publishers wanting a small opening payout bar, as ZAR 500 sits above the €43.85 network median.
- Publishers wanting pay per sale structures, since AWEmpire centres on PPL, PPLR and PPS.
Payouts
AdMarula sets the payout bar at ZAR 500 and releases payments on 20th of each month. Plan traffic so the balance clears the threshold inside each cycle, because anything under ZAR 500 rolls into the following run. The date is fixed each month, which makes cash flow easy to forecast when volume is steady, and a stronger month simply lands in the next payout.
Where AdMarula is available
- Available
- South Africa
Countries from its affiliate programme (Source)
Frequently asked questions
Which commission models does AdMarula run?+
AdMarula lists cpa, cpc and cpl as its commission models, so you can earn for a lead, a click or a completed action depending on the offer. Revenue share, pay per sale and recurring models sit outside that list, which matters if you plan around lifetime commission.
What does AdMarula charge advertisers?+
Advertisers pay 30% on top of publisher commission, and that sits on top of the publisher commission rather than being taken out of it. What reaches your account is the commission for the offer you promoted, not a trimmed version of it, so the rate you read about is the rate you earn.
What is the minimum payout on AdMarula?+
The minimum payout is ZAR 500, and earnings under that figure roll into the next cycle instead of clearing. A new account running light traffic waits a while for a payment. Push traffic early in the month so the balance passes the bar well before 20th of each month.
When does AdMarula pay publishers?+
Payments go out on 20th of each month, a fixed point in each month rather than a rolling schedule, which makes planning straightforward. If an offer converts well but the balance sits under ZAR 500 close to that day, the money carries into the following run.
Is there a fee for publishers joining AdMarula?+
The charge attached to the programme is 30% on top of publisher commission, and advertisers pay it rather than publishers. Alongside ZAR 500 and 20th of each month, no sign up charge is listed, so the barrier to earning is traffic that converts rather than an upfront payment.
How does AdMarula compare with Admitad and A8.net?+
AdMarula offers cpa, cpc and cpl. Admitad covers cpa, cpl and cps, a wider set that includes revenue share, while A8.net lists cpa alone. You trade model breadth for a focused click, lead and action book.
How does the payout bar compare with other networks?+
AdMarula's bar is ZAR 500, above the €43.85 median across the networks here and near the €87.70 upper end. That suits publishers with steady traffic and frustrates anyone building a balance from scratch.
Who does AdMarula suit?+
AdMarula suits publishers who are comfortable with cpa, cpc and cpl and can build a balance past ZAR 500 before 20th of each month. It works well for a focused set of lead and click offers in a single account. A low threshold or recurring pay points elsewhere.
Sources
- admarula.com checked September 26, 2026
Backs: Commission models
“CPA, CPC, CPL, CPM”
- admarula.com/faqs checked September 26, 2026
Backs: Advertiser fee, Payout frequency
“As a network we add 30% commission on top of the total commission paid to the publisher”
- admarula.com/publishers-agreement checked September 26, 2026
Backs: Minimum payout
“Payment will only be made if the Publisher is due an amount of at least R500”
Compiled from 3 source pages, checked September 26, 2026. We did not open an account.
Not confirmed yet: Publishers.