Updated October 14, 2026 · AffCue Editorial Team
100% PURE Affiliate Program vs 12Go Travel Affiliate Program
100% PURE Affiliate Program
Higher score in this comparison
12Go Travel Affiliate Program
Where 100% PURE Affiliate Program and 12Go Travel Affiliate Program differ
| Compare | 100% PURE Affiliate ProgramReviewSee alternativesSee alternatives | 12Go Travel Affiliate ProgramReviewSee alternativesSee alternatives |
|---|---|---|
| Commission terms | 8% per sale | 50% of 12Go commission |
| Verticals | Retail | Travel |
| Cookie window | from 7 days | Not confirmed |
| Networks | Impact | Not confirmed |
| Recurring commission | No | Not confirmed |
| Commission (%) | from 8% | Not confirmed |
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Key differences
- Support channels: only 12Go Travel Affiliate Program offers Help centre.
- Pricing model: only 100% PURE Affiliate Program offers CPS.
- Pricing model: only 12Go Travel Affiliate Program offers Revshare.
- Verticals: only 100% PURE Affiliate Program offers Retail.
- Verticals: only 12Go Travel Affiliate Program offers Travel.
Our verdict on each
100% PURE Affiliate Program
The 100% PURE programme asks publishers to apply, then share content using their unique link on social media.
12Go Travel Affiliate Program
12Go's affiliate programme names 12Go Asia Pte. Ltd. and 12Go Thailand Co. Ltd. as programme counterparties. Participation is subject to prior approval of an application.
Every fact side by side
| Fact | 100% PURE Affiliate Program | 12Go Travel Affiliate Program |
|---|---|---|
| Pricing model | CPS | Revshare |
| Features | Direct | Direct |
| Region | Not confirmed | Global |
| Legal entity | Not confirmed | 12Go Asia Pte. Ltd. |
| Headquarters | Not confirmed | Singapore |
| Founded | Not confirmed | 2012 |
| Support channels | Help centre, EmailCovers more |
Where each stands against the rest
| Fact | 100% PURE Affiliate Program | 12Go Travel Affiliate Program | Median |
|---|---|---|---|
| Cookie window | from 7 dayslowest quarter | Not confirmed | 30 |
| Commission (%) | from 8%lowest quarter | Not confirmed | 12 |
Median across 177 listed affiliate programs.
Pros and cons
100% PURE Affiliate Program
Pros
- The 100% PURE programme asks publishers to apply, then share content using their unique link on social media.
- Commission is described for eligible sales attributed to that link; the source does not state a percentage.
12Go Travel Affiliate Program
Pros
- The affiliate programme has two named counterparties: 12Go Asia Pte. Ltd. and 12Go Thailand Co. Ltd.
Cons
- Participation is not automatic; an application requires prior approval.
Who each suits
100% PURE Affiliate Program
Who it suits
- Content publishers who can apply and share 100% PURE’s unique affiliate link
12Go Travel Affiliate Program
Who it suits
- Prospective publishers assessing 12Go's affiliate programme.
100% PURE Affiliate Program
12Go Travel Affiliate Program